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Reporting directly to the VP, Global Field & Partner Marketing, you will be the primary driver of demand creation and capture for Ataccama in the North American market. You will be responsible for the localized execution of integrated, multi-channel campaigns—spanning digital, webinars, ABM, field events, and more—tailored to our ideal customer profile segments.
Job Responsibility:
Translate the global demand generation framework into a high-impact North American-focused regional plan
Lead the field marketing efforts for North America by developing executive events and industry-specific programs focused on financial services, insurance, and other prioritized ICP account segments
Execute 'to/through/with' partner marketing activities in alignment with our global partner marketing framework
Partner closely with Sales Development and Field Sales to optimize the local lead management process, conversion, and attribution models
Work with RevOps to report on NA specific funnel metrics and performance dashboards
Requirements:
5+ years of experience in B2B Demand Generation/Field Marketing
Deep understanding of how to execute complex, multi-channel campaigns promoting enterprise technology to complex technical and business buying committees
Strong ability to lead through influence in a global matrix environment
Comfort using Salesforce, HubSpot, and 6sense
Demonstrated ability to develop creative, break-through-the-noise campaigns
Ability to monitor and optimize campaign performance based on leading and lagging indicators
A passion for forging new strategies and ways of working and reaching our audiences with AI
What we offer:
Medical Insurance (including vision & dental)
401(k) with employer match contribution
Life Insurance
Long-term disability insurance
Employee Assistance Program (EAP)
Long-Term Incentive Program
'Bring Your Friend' referral program
Flexible Time Off (FTO)
5 sick days
The Global Family Support Program - a paid leave program
Flexible working hours & hybrid work setup
Conference tickets to the best industry events of the year