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NovoEd Logo NovoEd · -

Senior Manager - Field & Customer Marketing

· Job Posted January 18, 2026
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Job Description

The Senior Manager, Field & Customer Marketing will own the strategy, execution, and full lifecycle of NovoEd’s in-person and experiential marketing programs and our customer marketing initiatives —from early-stage pipeline acceleration through customer expansion, retention, and advocacy. This role sits at the intersection of demand generation, sales, and customer success, and is responsible for creating high-impact moments that drive pipeline, deepen customer relationships, and turn customers into champions of the NovoEd platform.

Job Responsibility

  • Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows
  • Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products
  • Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications
  • Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes
  • Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials
  • Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy
  • Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events
  • Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle
  • Develop scalable programs that foster community, peer learning, and customer connection—both online and in person
  • Identify and activate customer advocates for events, content, sales references, and partner initiatives
  • Define and communicate ROI and business impact for field and customer marketing initiatives using dashboards and performance data
  • Continuously test, iterate, and improve programs based on performance insights and qualitative feedback
  • Act as a frontline steward of the NovoEd brand, translating brand strategy and visual identity into memorable, high-quality experiences
  • Serve as a thought partner internally, bringing forward market signals, customer insights, and strategic themes observed in the field

Requirements

  • Bachelor’s degree in marketing, communications, hospitality, or a related field preferred
  • 4–8 years of experience across field marketing, events, and/or customer marketing (B2B SaaS experience strongly preferred)
  • Proven ability to own programs end-to-end, from strategy through execution and measurement
  • Experienced events producer with strong attention to detail and operational rigor
  • Strong verbal and written communication skills
  • confident working with executives, customers, and partners
  • Comfortable working across Sales, Demand Generation, Customer Success, Product Marketing, and RevOps
  • Strong business acumen and analytical mindset
  • able to connect activities to pipeline and revenue outcomes
  • Ability to travel to support events
  • Creative, adaptable, and comfortable operating in a fast-moving, evolving environment
  • Collaborative team player with emerging leadership presence and the ability to influence others

What we offer

  • A collaborative, people-first work environment
  • Paid parental leave
  • Flexible vacation policy
  • Comprehensive health care coverage
  • Matching 401(k)
  • Work-from-home reimbursement
  • Phone and internet bill reimbursements
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