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Visana Health Logo Visana Health · -

Senior Manager Enrollment Marketing

United States 120000.00 - 150000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Senior Manager, Enrollment Marketing to build B2B2C campaigns across employers, health plans, and TPAs that create real momentum. Turn eligible into enrolled, and enrolled into someone who is actually getting care. Own a portfolio of priority accounts, partner closely with Client Success, Sales, Marketing, and Data Analytics, and manage one direct report.

Job Responsibility

  • Drive Member Enrollment Campaigns (Strategy & Planning)
  • B2B2C Marketing Execution (Channel Delivery)
  • Client Collaboration & Account Support
  • SME / Strategic Point of Contact
  • Data-Driven Reporting & Optimization
  • Process & Playbook Development
  • Leadership

Requirements

  • 5–7 years of experience in B2B2C marketing, enrollment marketing, or lifecycle marketing (ideally in healthcare, health plans, employers, or the benefits ecosystem)
  • Proven success driving measurable enrollment outcomes through multi-channel campaigns
  • Strong client-facing experience
  • Exceptional writing skills
  • Strong creative sensibility and an eye for design and brand consistency
  • Strong project management skills
  • Analytical mindset and comfort using data to make decisions
  • Strong understanding of funnel performance, marketing efficiency, and the connection between enrollment marketing and revenue outcomes
  • Ability to thrive in a fast-paced, high-growth environment with a hands-on, ownership-driven approach
  • People leadership experience or readiness to manage and mentor a direct report
  • Growth mindset, curiosity, and skill in self-development, including using AI tools to scale growth and operations

Nice to have

  • Experience with email and CRM platforms (ActiveCampaign or similar platforms preferred)
  • Familiarity with tools like Canva, Asana, Figma, Salesforce, and modern marketing automation workflows
  • Vendor management experience (creative, print, mailing, event/webinar partners)
  • Start-up or high-growth company experience
  • Familiarity with healthcare regulations and member engagement best practices

What we offer

  • Comprehensive medical, dental, and vision insurance
  • HSA & FSA options
  • 401(k)
  • Work alongside a passionate, mission-driven team transforming women’s healthcare
  • Unlimited PTO
  • Benefit perks like Wellhub and Talkspace
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