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Senior Manager - Earned Media / PR

United Kingdom, London · Job Posted March 24, 2026
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Job Description

Join a key role where you will shape how Haypp Group is perceived in the UK by driving media relations, influencing public conversation, strengthening brand visibility, and supporting commercial growth. You will be part of our UK business unit while also collaborating closely with a group of experienced PR specialists across all Haypp markets.

Job Responsibility

  • Define and execute the earned media strategy in the UK
  • Drive brand visibility and manage Haypp Group’s public image
  • Lead media relations and build strong relationships with key UK media
  • Manage earned media activities across our UK brands, ensuring alignment with strategy and messaging
  • Support marketing initiatives across multiple channels through PR and communications
  • Drive opinion and public debate on relevant societal and industry topics
  • Work hands-on with and direct external PR agencies to ensure delivery against objectives
  • Leverage the connection between paid and earned media (e.g. sponsorships) to maximise impact
  • Analyse media performance and optimise activities based on insights

Requirements

  • 5+ years of experience in PR and earned media, preferably within e-commerce or regulated industries
  • Proven experience in PR strategy and execution in the UK market
  • Strong experience managing media relations and external PR agencies
  • Solid understanding of digital PR, link building and how PR connects to SEO
  • Excellent writing and content creation skills
  • Strong project management skills and ability to handle multiple priorities
  • Analytical mindset with experience working with media metrics and insights
  • Good understanding of the UK market and media landscape
  • Fluency in English (written and spoken)
  • A relevant academic degree (e.g. Communications, Economics, Law or Social Sciences)

Nice to have

  • Experience within opinion forming, public affairs, politics or policy
  • Experience from nicotine or other regulated industries
  • Additional language skills
  • Advanced reporting and analytics capabilities

What we offer

  • Premium ITP1 occupational pension savings plan
  • Insurance plan, including private healthcare
  • Parental pay lift
  • 30 days of paid vacation
  • Wellness allowance of 5,000 SEK per year
  • Frequent social happenings

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