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Join a key role where you will shape how Haypp Group is perceived in the UK by driving media relations, influencing public conversation, strengthening brand visibility, and supporting commercial growth. You will be part of our UK business unit while also collaborating closely with a group of experienced PR specialists across all Haypp markets.
Job Responsibility:
Define and execute the earned media strategy in the UK
Drive brand visibility and manage Haypp Group’s public image
Lead media relations and build strong relationships with key UK media
Manage earned media activities across our UK brands, ensuring alignment with strategy and messaging
Support marketing initiatives across multiple channels through PR and communications
Drive opinion and public debate on relevant societal and industry topics
Work hands-on with and direct external PR agencies to ensure delivery against objectives
Leverage the connection between paid and earned media (e.g. sponsorships) to maximise impact
Analyse media performance and optimise activities based on insights
Requirements:
5+ years of experience in PR and earned media, preferably within e-commerce or regulated industries
Proven experience in PR strategy and execution in the UK market
Strong experience managing media relations and external PR agencies
Solid understanding of digital PR, link building and how PR connects to SEO
Excellent writing and content creation skills
Strong project management skills and ability to handle multiple priorities
Analytical mindset with experience working with media metrics and insights
Good understanding of the UK market and media landscape
Fluency in English (written and spoken)
A relevant academic degree (e.g. Communications, Economics, Law or Social Sciences)
Nice to have:
Experience within opinion forming, public affairs, politics or policy
Experience from nicotine or other regulated industries