Senior Manager/Director, Oncology Marketing

• Develop and execute oncology product brand storytelling, maintaining and adapting the marketing calendar to align with business goals and partnership with corporate and prenatal brand resources
• Partner with cross-functional teams—Product Marketing, Medical Affairs, Genetic Counselors, Legal, and Sales—to create, distribute, and optimize marketing content across digital and print channels
• Plan, execute, and assess tradeshows, webinars, and events in collaboration with the prenatal team, field members, and leadership
• Conceptualize and implement multi-channel marketing campaigns (digital, social media, print) that align with sales objectives and brand identity
• Lead demand generation strategies to drive qualified leads, brand awareness, and sales pipeline growth, ensuring alignment with business goals
• Analyze and report performance metrics for demand generation and marketing operations, driving data-informed strategies and optimizations
• Oversee growth marketing initiatives across channels, including social media, SEO, search, CTV, display, and more, to improve acquisition and retention
• Manage product brand websites, collaborating with Product Marketing to design and update content that supports branding and lead generation
• Develop and manage social media strategies to enhance brand awareness, engagement, and credibility across platforms
• Collaborate across departments to ensure cohesive messaging and unified product brand representation across all initiatives
• Negotiate and manage strategic partnerships, vendor contracts, and marketing technology investments to expand brand visibility and effectiveness
• Establish KPIs, leveraging analytics to measure campaign success, optimize ROI, and guide future marketing initiatives
• Stay informed on digital marketing trends and technologies, integrating innovative tools and strategies to advance audience engagement and conversions
• Manage CRM programs across email, SMS, push notifications, optimizing campaigns to nurture stakeholder relationships
• Execute campaigns hands-on, coordinating with internal teams and external resources to ensure impactful outcomes

• Bachelor's degree in Marketing, Business, or a related field
• A minimum of 8 years of leadership experience in brand & growth marketing, with a focus on communications, field marketing/sales, demand generation and awareness
• Experience marketing within the healthcare space, specifically with providers, and collaborating with sales teams
• Experience developing a comprehensive growth marketing strategy, including paid media budgeting/management, developing communications and launching campaigns end to end
• Experience leading the sourcing and deploying of media management platforms and partners, tracking and reporting tools
• Experience, developing and managing multi-touch, omni-channel integrated experiences via web, Email, SMS, and physical
• Excellent analytical skills, with the ability to translate data into actionable insights and strategies
• Strong strategic thinking and planning abilities, with the ability to drive a brand's vision and message
• Strategic mindset, capable of aligning brand marketing initiatives with broader business goals and driving results
• Excellent leadership and team management skills, with a track record of developing high-performing teams
• Exceptional communication and presentation skills
• Ability to analyze market trends and customer behavior to inform marketing strategies
• Proficiency in using marketing software and digital marketing tools
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• A creative and innovative thinker, with a passion for building strong brands
• Passion for delivering exceptional brand experiences and a service-oriented mindset

An MBA would be a plus

• Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients
• Open, transparent culture that includes weekly Town Hall meetings
• The ability to indirectly or directly change the lives of hundreds of thousands patients
• Multiple medical benefit options
• employee premiums paid 100% of select plans, dependents covered up to 80%
• Extremely generous Family Bonding Leave for new parents (16 weeks, paid at 100%)
• Supplemental fertility benefits coverage
• Retirement savings program including a 4% Company match
• Increase paid time off with increased tenure
• Latest and greatest hardware (laptop, lab equipment, facilities)
• Free daily on-site lunches provided from top eateries
• A variety of perks on campus (state of the art gym, restaurant)
• Free on-site EV charging (compatible with all EVs, including Tesla)
• Generous equity options offering
• Corporate bonus program