Senior Manager, Digital Strategy Job at Adtalem Global Education (Chicago)

Job Description

You're the strategic digital communications expert who drives digital initiatives through hands-on campaign management, platform optimization, and audience engagement strategies that build Adtalem's brand awareness with key stakeholder groups. Reporting to the Director of Content & Digital Strategy, this role combines strategic digital thinking with tactical implementation, focusing on day-to-day digital strategy leadership, performance optimization, and cross-platform coordination that advances our business story and reputation. You'll manage two direct reports while leading day-to-day digital execution. Perfect for someone who excels at both developing strategic digital approaches and optimizing performance to drive brand impact with investors, business leaders, health systems, and policy audiences.

Job Responsibility

Execute digital strategy implementation and tactical optimization across assigned platforms and campaigns as directed by comprehensive channel strategy
Manage and develop two direct reports: Manager of Social Media and Content and Web & Search Optimization Manager, providing guidance, performance feedback, and professional development opportunities
Manage digital campaign execution and optimization, implementing campaign strategies developed in coordination with Director
Lead awards strategy and management including identifying prestigious awards that advance Adtalem's reputation, managing submission processes, and developing proactive and reactive amplification strategies to maximize brand awareness and stakeholder engagement from award recognition
Analyze digital performance metrics and optimize campaign performance, providing data-driven recommendations to inform Director's strategic decisions
Execute cross-platform coordination of digital initiatives to ensure consistent implementation of channel strategy and messaging that advances business objectives
Lead integrated digital campaign coordination between social media, web, and search optimization to ensure unified messaging and maximum impact across all digital touchpoints
Participate in Corporate Affairs strategic planning and cross-functional initiatives to identify digital opportunities and ensure integrated communications approach
Contribute strategic insights to content strategy implementation across digital channels while collaborating with key internal stakeholders including marketing, communications, and business teams
Support vendor relationship management and provide tactical guidance on platform optimization and performance
Stay current on digital platform updates, algorithm changes, and best practices, translating trends into strategic recommendations
Provide strategic support for crisis communications through digital channel management and response coordination
Coordinate crisis response across digital channels, ensuring rapid, consistent messaging through both direct reports while supporting broader crisis communications efforts as needed

Requirements

Bachelor's Degree required
7+ years of experience in digital strategy, digital marketing, or social media management
Management experience with direct reports preferred
Proven track record of successful digital campaign management and optimization
Experience with digital analytics platforms and performance measurement
Background in higher education, healthcare, or B2B industries preferred
Understanding of paid digital advertising and organic content strategy
Strong analytical and strategic thinking skills with ability to interpret digital performance data and develop strategic optimization recommendations
Team leadership and people management skills with ability to develop and guide direct reports
Hands-on experience with digital platforms, analytics tools, and campaign management combined with strategic digital communications expertise
Understanding of digital advertising, SEO, AIO, AEO, and GEO optimization best practices with ability to recommend strategic improvements
Excellent project management skills with ability to strategically coordinate complex digital initiatives and provide strategic guidance
Creative problem-solving skills with ability to adapt strategies based on performance insights and business objectives
Collaborative and consultative approach with ability to work effectively with content, communications, and marketing teams while providing strategic digital expertise

What we offer

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
Annual incentive program

Adtalem Global Education - All Job Offers

Select Country

Senior Manager, Digital Strategy

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Senior Manager, Digital Strategy

Senior Manager, Digital Strategy

FLEX Senior Manager, Digital Commercial Strategy & Performance

COO AI COE Senior Lead Digital Product Manager - Testing Strategy & Release Management Lead

Senior Manager, Digital Product Management (Data Center Digital Solutions)

Manager Group Product Manager, Patient Digital Front Door, Technology and Digital

Senior Manager - Digital Product Management

Marketing Strategy Senior Manager

Senior Manager, Digital Engagement Marketing

Our AI answers in your language