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Senior Manager - Digital Media

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Assessfirst

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Location:
United States , Manhattan

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Category:
-

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Contract Type:
Not provided

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Salary:

100000.00 - 115000.00 USD / Year

Job Description:

As the Senior Manager - Digital Media, you will play a key role in shaping the Hermès digital communication strategy through thoughtful management of our paid media investment across digital platforms and channels. You will oversee the activation of digital campaigns-including, but not limited to, Digital Display, Social, Audio, OTT and CTV-to ensure they deliver against brand objectives and uphold the visual and strategic excellence of the House.

Job Responsibility:

  • Lead the planning, execution, and optimization of the Hermès digital media ecosystem (Digital, Social, OTT/CTV, Audio, etc.)
  • Manage agency briefing cycles by campaign to develop media plans for individual campaigns
  • Contribute to channel-level budget allocation and flighting decisions
  • Define and refine audience targeting strategies
  • Lead digital activation workflows end-to-end, including UTM structuring, tagging, trafficking, and monitoring
  • Oversee live campaign monitoring and optimization
  • Review all pre-, mid-, and post-campaign reporting
  • Provide strategic guidance to the media agency on optimization paths
  • Collaborate with Director of Digital Analytics
  • Oversee the Digital Media Coordinator
  • Partner with Paris-based advertising stakeholders
  • Manage all digital budget tracking
  • Maintain visibility across client, user experience, and consumer journey touchpoints
  • Cultivate trust-based relationships with external partners
  • Collaborate with other communications department peers across Public Relations and Special Events
  • Maintain deep knowledge of digital media trends, tools, and technologies
  • Evaluate new and emerging digital partners
  • Proactively identify future opportunities

Requirements:

  • Minimum of 6 years of experience in similar role or function
  • Experience in Digital media in-house or agency strongly preferred
  • Experience with Meta Business Manager, Google Analytics, Microsoft Excel, and/or similar performance dashboards
  • Experience interpreting media performance results, ideally tied to awareness KPIs, measurement frameworks, and strategic contribution to annual planning
  • High level of attention to detail, with and strategic mindset and the ability to execute with precision
  • Solid understanding of budgeting and ability to exercise appropriate judgment
  • Creative problem-solver with strong communication skills
  • Existing network of contacts at leading media companies: Meta, Google, Hearst, Condé Nast, etc.
  • Independent thinker with in-depth knowledge of the digital landscape, social media platforms and innovations in technology.

Nice to have:

Luxury brand experience is an advantage

What we offer:
  • Commission and bonus incentives based on sales performance
  • Medical, Dental, Vision
  • Life Insurance and Disability
  • Paid time off (annual vacation of 15 days, 11 company holidays, 3 floating holidays, 2 wellbeing days, and sick & safe time)
  • Paid Parental leave and transition time
  • 401(k) and Roth Retirement plan with company matching and profit sharing
  • Various voluntary benefits such as flexible spending accounts, fitness reimbursement, voluntary life insurance
  • Product discount and EAP resources
  • Access to Calm App, Health Advocate, Family Building Support and more

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Job Link Share:

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