Senior Manager - Digital Media

• Lead the planning, execution, and optimization of the Hermès digital media ecosystem (Digital, Social, OTT/CTV, Audio, etc.)
• Manage agency briefing cycles by campaign to develop media plans for individual campaigns
• Contribute to channel-level budget allocation and flighting decisions
• Define and refine audience targeting strategies
• Lead digital activation workflows end-to-end, including UTM structuring, tagging, trafficking, and monitoring
• Oversee live campaign monitoring and optimization
• Review all pre-, mid-, and post-campaign reporting
• Provide strategic guidance to the media agency on optimization paths and test-and-learn opportunities
• Collaborate with Director of Digital Analytics
• Oversee the Digital Media Coordinator
• Partner with Paris-based advertising stakeholders
• Manage all digital budget tracking
• Maintain visibility across client, user experience, and consumer journey touchpoints
• Cultivate trust-based relationships with external partners
• Collaborate with other communications department peers
• Maintain deep knowledge of digital media trends, tools, and technologies
• Evaluate new and emerging digital partners
• Proactively identify future opportunities

• Minimum of 6 years of experience in similar role or function
• Experience in Digital media in-house or agency strongly preferred
• Experience with Meta Business Manager, Google Analytics, Microsoft Excel, and/or similar performance dashboards
• Experience interpreting media performance results, ideally tied to awareness KPIs, measurement frameworks, and strategic contribution to annual planning
• High level of attention to detail, with and strategic mindset and the ability to execute with precision
• Solid understanding of budgeting and ability to exercise appropriate judgment
• Creative problem-solver with strong communication skills
• Existing network of contacts at leading media companies: Meta, Google, Hearst, Condé Nast, etc.
• Independent thinker with in-depth knowledge of the digital landscape, social media platforms and innovations in technology.

Luxury brand experience is an advantage

• Commission and bonus incentives based on sales performance
• Medical, Dental, Vision
• Life Insurance and Disability
• Paid time off (annual vacation of 15 days, 11 company holidays, 3 floating holidays, 2 wellbeing days, and sick & safe time)
• Paid Parental leave and transition time
• 401(k) and Roth Retirement plan with company matching and profit sharing
• Various voluntary benefits such as flexible spending accounts, fitness reimbursement, voluntary life insurance
• Product discount and EAP resources
• Access to Calm App, Health Advocate, Family Building Support and more