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Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote). You will pioneer a dual-threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI-driven discovery. You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority. Your core mandate is to evolve our presence from simply "ranking for keywords" to "owning the answer." You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert. To achieve this, you will build a content architecture that is structured for machines and compelling for humans. You will blend on-site content excellence with off-site visibility strategies to drive high-intent, qualified traffic across the entire customer lifecycle, from the buyer’s journey (discovery and lead gen) to the customer journey (education and advocacy).
Job Responsibility:
Unified Search Strategy: Own the roadmap for organic growth, simultaneously targeting top rankings on Google and "Share of Citation" on AI platforms like ChatGPT, Perplexity, and Claude
Technical Content Architecture: Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine-readable and optimized for LLM retrieval
"Answer-First" Content Direction: Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets
Off-Site Authority & Digital PR: Orchestrate strategies to gain mentions on high-authority industry sites and third-party review platforms (G2, Capterra) to validate brand authority to search algorithms
New-Gen Analytics: Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high-intent traffic quality
Cross-Functional Alignment: Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high-performing digital product that drives ROI
Requirements:
At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments
Bachelor’s, Master’s, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus
Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for "Answer Engines" (Perplexity, ChatGPT, Gemini)
Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles to help machines understand content context
Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms
Demonstrated ability to collaborate effectively with Product Marketers on their strategy, Product Managers to influence roadmaps, Developers to implement technical requirements, and Designers to ensure UX supports content consumption
Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility (e.g., Share of Voice in AI responses)
Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel
What we offer:
performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being