Senior Manager, Demand Generation Job at Built In (Chicago)

Senior Manager, Demand Generation

We are looking for a Senior Manager, Demand Generation to join our growing team!...

Location

United States , Charlotte

Salary:

Not provided

Brightspeed

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Business Administration, Marketing or related field
5+ years of leadership experience of high visibility teams
10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
Fluency in both marketing and finance KPIs
Deep expertise in fundamental principles of digital marketing, media and CRM metrics
Strong business acumen and excellent written and oral communication skills
Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
A “get stuff done” attitude and work ethic to match

Job Responsibility

Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Develop and deliver executive level presentations, including to large audiences

What we offer

competitive medical, dental, vision, and life insurance
employee assistance program
401K plan with company match
host of voluntary benefits

Fulltime

Demand Generation Manager

At LearnUpon, we’re seeking a Demand Generation Manager to join our team. This i...

Location

Ireland , Dublin

Salary:

Not provided

LearnUpon

Expiration Date

Until further notice

Requirements

5+ years hands-on experience working with popular PPC ad platforms (Google Ads, Bing)
Experience working with popular social media ad platforms (LinkedIn, Meta)
Experience managing large budgets
Experience with media reporting / analytics tools such as Google Analytics & Google Data Studio
Creative thinker with a positive attitude and an appetite to learn, experiment, and strategise using your insights, with the marketing team
Excellent communication skills, proofreading, and attention to detail
Must be comfortable working with others and in a team environment

Job Responsibility

Develop and own global strategy for paid channels including budget management, across Google Ads, Microsoft Ads, and Paid Social
Execute, analyze, and optimize best-in-class paid social and display advertising campaigns to increase brand awareness and engagement from in target accounts
Measure and evaluate success of SEM campaigns to inform strategy and deliver on KPIs
Work closely with our creative and content teams to develop and test ad creative and copy to continuously improve performance
Manage and optimize our CPL programs to increase lead generation from ICP leads and accounts
Actively research new advertising vendors we can add to our paid digital channel ecosystem
Identify new audiences and targeting opportunities
Deliver comprehensive reporting to senior management on campaign performance

What we offer

Competitive salary and company ESOP
Comprehensive private health insurance scheme and Company pension scheme
25 days annual leave + 1 annual company wellness day off
Work in a fun and supportive environment with regular team events
Excellent career progression - take LearnUpon where you think it can go

Fulltime

Demand Generation Manager

We are seeking a proactive and energetic Demand Generation Manager to support th...

Location

United States , Boston

Salary:

98000.00 - 123500.00 USD / Year

Mirakl

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in marketing, communications, or related field
4+ years of relevant work experience in programs, preferably in a high tech environment
Proven success in programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of Hubspot, Salesforce, & 6Sense
Experience with marketing reporting
Ability to travel when necessary
periodic international travel required (Paris)

Job Responsibility

Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs
End-to-end development and execution of Mirakl-hosted webinars
Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development
Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
Support launch and distribution of new content marketing assets, press releases, and customer announcements
Closely track and analyze the effectiveness of marketing campaigns and programs
Manage vendor relationships

What we offer

health, dental, 401(k) match plan, commuter, and PTO

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...

Location

United States , Columbia

Salary:

Not provided

Paytient

Expiration Date

Until further notice

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
Strong and innate analytical mindset, challenging and using insights drive better results
Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Job Responsibility

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance

What we offer

Medical, dental and vision insurance
$4,300 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
5 weeks of annual PTO
401k plan access with a 4% employer match
Up to 16 weeks of fully-paid parental leave
Stock options in Paytient

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...

Location

United States , San Mateo

Salary:

135000.00 - 180000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing
Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
Must be willing and able to work onsite five days per week

Job Responsibility

Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily

Fulltime

Demand Generation Manager

At Verkada, we're known to push traditional boundaries, and our B2B growth effor...

Location

United States , San Mateo

Salary:

145000.00 - 190000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

4-year undergraduate degree (quantitative field of study strongly preferred)
4+ years of work experience, with a proven track record of successful customer acquisition strategies
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Experience with digital marketing automation and CRM tools preferred
Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
Creative thinker with a passion for digital marketing and growth hacking

Job Responsibility

Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC)
Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates
Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities
Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

United States , Multiple

Salary:

150000.00 - 180000.00 USD / Year

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical and mental wellbeing
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave allowance including sick & carer's leave
Fully remote working environment
Top spec laptops
Personal device security & online privacy protection subsidy
Generative AI subsidy

Fulltime

Senior Campaign Manager

This Campaign Manager role is the operational engine for a dedicated, cross-func...

Location

Australia , Sydney; Melbourne; Brisbane; Hobart

Salary:

Not provided

UpGuard

Expiration Date

Until further notice

Requirements

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Job Responsibility

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What we offer

Monthly Lifestyle subsidy for financial, physical, and mental well-being
WFH set-up allowance
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance (sick & carer's leave)
Fully remote working environment
Top-spec laptops provided

Fulltime

Senior Manager, Demand Generation

Built In

Location:
United States , Chicago

Category:
-

Contract Type:
Employment contract

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
May 03, 2026

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