Senior Manager, Demand Generation Jobs

Brightspeed

Location:
United States, Charlotte

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a Senior Manager, Demand Generation to join our growing team! In this role, you will lead a high-performing team with a major impact on Brightspeed’s business. You will own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance. You will use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey.

Job Responsibility:

Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Develop and deliver executive level presentations, including to large audiences

Requirements:

Bachelor’s Degree in Business Administration, Marketing or related field
5+ years of leadership experience of high visibility teams
10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
Fluency in both marketing and finance KPIs
Deep expertise in fundamental principles of digital marketing, media and CRM metrics
Strong business acumen and excellent written and oral communication skills
Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
A “get stuff done” attitude and work ethic to match

Nice to have:

Master’s Degree
End to end marketing and marketing planning experience
Telecommunications industry experience

What we offer:

competitive medical, dental, vision, and life insurance
employee assistance program
401K plan with company match
host of voluntary benefits

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager, Demand Generation