Senior Manager, Demand Generation & Revenue Marketing

Riipen partners with colleges and universities across Canada and the United States to expand access to authentic, work-integrated learning experiences that prepare students for the workforce. As institutions face increasing pressure to improve student outcomes, strengthen career readiness, and demonstrate the value of a degree, Riipen helps them embed real employer projects directly into the student experience at scale. We are growing our marketing team to deepen our reach with senior academic leadership and accelerate Riipen’s enterprise growth across higher education. This role sits at the intersection of demand generation, content strategy, and revenue marketing, ensuring that Riipen’s thought leadership and marketing programs translate into measurable enterprise pipeline growth. The person in this role will shape how provosts, deans, and other institutional decision-makers discover, understand, and engage with Riipen. Through targeted campaigns, compelling thought leadership, and high-quality content across the buyer journey, you will build credibility with senior academic audiences and create the conditions for meaningful sales conversations with priority institutional accounts. Working closely with sales, GTM leadership, and RevOps, you will design and execute demand generation programs aligned with Riipen’s named-account strategy. This includes developing campaigns that convert engagement into qualified meetings, producing content that supports complex institutional buying decisions, and continuously optimizing programs based on performance data and pipeline outcomes. This role owns the marketing programs that generate qualified conversations with priority institutional accounts and contribute directly to Riipen’s enterprise pipeline. Riipen is a mission-driven organization that moves quickly from ideas to execution. The team values thoughtful experimentation, rapid iteration, and measurable impact. The right person for this role is energized by building programs that influence institutional decision-making and help more students gain access to meaningful, career-building experiences. This role is fully remote and open to candidates in Canada or the US. Only candidates with demonstrated experience designing and executing marketing campaigns targeting post-secondary institutions in the US will be considered.