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Senior Manager, Data Science & Analytics in the Customer, Digital & Marketing space to lead the development and implementation of cutting-edge customer data, analytics, and AI strategies that enhance personalization, optimize loyalty program, and drive business growth. Lead a high-performing team of data analysts, data scientists, and machine learning engineers, combining strategic vision with a hands-on approach to deliver innovative and impactful customer insights.
Job Responsibility:
Collaborate with business stakeholders and digital product teams to define business requirements, KPIs, and acceptance criteria for customer loyalty and marketing analytics initiatives
Act as a data-driven thought partner to Loyalty and Marketing teams, providing analytical support and challenging priorities based on insights
Develop and own Customer Analytics Strategic Roadmap aligned with company goals, serving as the key decision maker for all Loyalty & Customer Data initiatives
Lead the design, development, and deployment of advanced analytics and AI/ML models to optimize customer segmentation, personalization, loyalty programs, and promotions
Oversee the end-to-end analytics and data science workflow including data preprocessing, feature engineering, model training, validation, deployment, and evaluation (e.g., A/B testing)
Partner with Marketing, Digital, Operations, and Technology to ensure robust data pipelines, scalable model deployment, and data-driven decision making
Enhance agility by proactively identifying and remediating data issues
Present actionable insights and recommendations to senior leadership to influence business strategies and continuously enhance the value generation from loyalty programs
Recruit, mentor, and lead a high-performing team, fostering a culture of continuous learning, innovation, and diversity
Provide guidance on career development, resource allocation, and recruitment for analytics talent
Requirements:
Master's degree required (Ph.D. preferred) in Data Science, Computer Science, Statistics, Applied Mathematics, Engineering, or a related analytical discipline
8+ years of experience in data and analytics, including 3+ years in leadership roles driving large-scale projects, ideally within retail or customer/digital/loyalty domains
Extensive experience with data & analytics approaches such as exploratory data analysis, descriptive analytics, hypothesis testing, and A/B testing, as well as Agile development methodologies
Proficiency in programming languages such as Python, SQL, and R, along with hands-on experience on cloud-based platforms (e.g., Azure, Snowflake, Databricks)
Solid working knowledge of data engineering workflows including ETL processes, real-time and batch processing, model deployment, and version control best practices
Proven track record of delivering measurable results from customer loyalty programs in large retail environments
Ability to translate data, analytics, and AI/ML insights into actionable business strategies and outcomes, supported by a strong commercial mindset
Demonstrated ability in talent acquisition, team development, coaching, and mentoring
Excellent communication skills with the ability to clearly articulate technical information to all levels of the organization and collaborate effectively with cross-functional teams
Strong stakeholder management skills, with experience engaging diverse teams and senior leaders across geographies and managing multiple projects with clear prioritization and timeline communication
Collaborative and proactive, with the initiative to drive projects to successful completion
Adaptable to new and evolving technologies and business needs
Curious and committed to continuous learning in both business and technology domain
Nice to have:
An advanced business degree is a plus
Experience working with digital product teams is highly preferred
Knowledge of personalization strategies execution through Customer Data Platform (CDP) is a competitive advantage