Senior Manager, CV / Repatha Omnichannel Content Supply Chain Job at Amgen (Thousand Oaks)

Job Responsibility

Lead the CV / Repatha AI content supply and modular content operations model across HCP and DTC audience strategies, ensuring approved content is easier to plan, find, review, activate, measure, refresh, reuse, and retire
Generate quarterly JIBs across all CV / Repatha content needs and manage a quarterly MAC modular content submission matrix that translates approved core and supplemental messaging claims from the Cardiologist / CSS and PCP Promo Marketing teams into modular, claims-linked content components for promotional materials, web, CRM, field enablement, SM Comms, all paid media partners, endemic omnichannel platforms, patient-facing content where applicable, and answer-ready content
Operationalize the handoff from approved core / supplemental messaging to modular adaptation by defining the source claim, audience, barrier, module, channel-use rule, required assets, downstream touchpoints, measurement tag, expiration / refresh rule, and MAC submission readiness for each content component
Create a structured feedback loop with GCCI Primary Market Research, CSS, PCP Promo, Analytics, Search / GEO, Field, agencies, and paid media partners so PMR insights, rapid message testing, customer language, and performance learnings are incorporated into future JIBs, MAC matrices, content refreshes, and modular messaging decisions
Serve as the commercial business owner for AI-enabled content supply requirements, partnering with GCCI, AI&D, Enterprise Content, AIN, Adobe Content Supply Chain, MAC, Medical, Legal, Regulatory, Compliance, Privacy, agencies, and platform teams on tools that streamline content creation, modular reuse, claims readiness, metadata, submission readiness, and MAC-ready review workflows
Reinvent the MAC-ready content intake model by designing modular submission packages, claims-linked content components, and AI-assisted pre-check workflows that help AI-generated or AI-assisted draft content enter review with clear human accountability, approved source material, and channel-specific use rules
Manage the CV / Repatha content budget and partner with agency, finance, procurement, GCCI Content Strategy, Enterprise Content, GSC, and AIN partners to align content capacity, investment, quality, timelines, and resourcing
Teach, enable, govern, and operationalize modern content platforms and ways of working across enterprise content supply chain capabilities
Build practical standards for modular content governance across all asset types, including source asset governance, claims management, reusable content modules, taxonomy, metadata, channel-use rules, expiration and refresh discipline, measurement tags, and content lifecycle management
Partner with governance, platform, analytics, field, media, and channel teams to improve submission readiness, reuse readiness, approved activation, and performance learning across omnichannel assets
Shift CV / Repatha from one-off asset production to a modular, publisher-minded content supply model that can be refreshed as customer questions, PMR insights, and market needs evolve

Requirements

Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Nice to have

Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with content operations, modular content, promotional review operations, commercial marketing, digital marketing, or content supply chain responsibilities
Experience with, or strong working knowledge of content planning, Job Initiation Briefs, MAC-ready modular submissions, claims-linked content, Adobe / Veeva / AEM / Workfront-type systems, agency / offshore delivery, metadata, reuse, and promotional review operations
Working knowledge of Adobe Workfront, Adobe Experience Manager, AEM Sites, AEM Assets, Digital Asset Management, Adobe GenStudio, GenStudio for Performance Marketing, Adobe Firefly, Figma / Figma 3.0, Veeva Vault PromoMats, Veeva PromoMats, Veeva CLM/iCVA, field RTE, Salesforce Marketing Cloud, paid media programmatic content workflows, endemic omnichannel platforms, Claravine, or comparable enterprise content platforms
Familiarity with AI-enabled content supply use cases, content lifecycle management, metadata, content taxonomy, source asset governance, claims management, MAC-ready review workflows, content reuse, content measurement, content performance, and modular content operations across web, CRM, paid media, endemic media, iCVA, RTE, field, and answer-ready content
Ability to translate enterprise AI, content supply chain, modular content, AI-generated draft-content, and platform capabilities into practical requirements for marketers, agencies, AIN, content developers, governance partners, paid media partners, and matrix partners without creating duplicative processes
Ability to teach new platforms and operating models to marketers, agencies, AIN teams, and matrix partners in a practical, non-technical way that drives adoption and behavior change
Strong understanding of HCP and DTC marketing contexts, including branded, unbranded, disease education, access, support, patient education, field enablement, CRM, AEM web, paid media, endemic omni, iCVA, RTE, SM Comms, and answer-ready content needs
Experience partnering with GCCI Primary Market Research, Medical, Legal, Regulatory, Compliance, Privacy, GCCI Content Strategy, AI&D, Enterprise Content, Technology, Analytics, agencies, procurement, finance, offshore partners, and commercial stakeholders
Strong operational judgment, written communication, change management, vendor management, agency leadership, offshore delivery leadership, and cross-functional influence skills

What we offer

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

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Senior Manager, CV / Repatha Omnichannel Content Supply Chain

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