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Our Customer Marketing team is seeking a strategic, data-driven, and experienced Senior Manager, Customer Advocacy & Community to join our team. In this role, you will lead our customer advocacy initiatives, including customer references, advisory boards, customer stories, and the growth and engagement of our new Egnyte community. Reporting to the Director of Customer Marketing, you will guide the strategy and execution of our advocacy team, ensuring operational excellence and driving meaningful customer activation. You will manage one direct report and work closely with them to drive the success of our customer advocacy and community initiatives. Your primary mission is to develop and expand a world-class advocacy program that turns our customers into passionate advocates, while also building a highly engaged online customer community. The ideal candidate is an experienced advocacy and community leader who excels at building engagement programs, facilitating peer-to-peer collaboration, and translating customer insights into meaningful business outcomes. You will collaborate closely with Customer Success, Product, and Marketing teams to ensure the Community and Advocacy programs enhance the customer experience and strengthen our brand reputation.
Job Responsibility:
Own the end-to-end creation of customer stories, testimonials, videos, and reviews, from identifying candidates through final delivery
Coordinate customer reference requests, proof points, and evidence for Sales while actively growing and maintaining a strong reference pool
Partner with Marketing and Sales to deploy advocacy content across demand generation, brand, and enablement programs
Track testimonial and reference effectiveness, using data to inform strategy and demonstrate measurable outcomes
Drive customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement. Tracking review volume, ratings, and sentiment to measure program health and inform strategy
Lead the online Egnyte Customer Community (Gainsight), developing and executing strategies to increase engagement, foster peer-to-peer connections, and promote the sharing of best practices
Leverage automation tools such as Gainsight Playbooks and Rules Engine to deliver personalized engagement journeys, milestone communications, and re-engagement campaigns
Analyze Community performance metrics and prepare regular reports on engagement, adoption, and business impact, providing data-driven recommendations for continuous improvement
Moderate and maintain a healthy Community environment by ensuring all discussions receive timely responses, verifying solutions, and keeping conversations constructive and on brand
Build and scale our industry Customer Advisory Boards (CABs) and Technical Advisory Board (TAB) as strategic forums to deepen relationships with key customers and surface insights that inform product and business decisions
Manage board membership in partnership with senior leadership to ensure diverse perspectives and alignment with strategic priorities
Oversee end-to-end event execution, including agenda development, stakeholder alignment, on-site logistics, and post-event follow-up to maximize engagement and impact
Requirements:
5+ years of experience in B2B SaaS Customer Advocacy, with experience in Community and CAB Management
Experience building cross-functional customer advocacy programs that span Customer Success, Marketing, and Product organizations
Proven track record of building and scaling online communities that drive measurable engagement and customer satisfaction
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills, with the ability to engage both executive and technical audiences
Demonstrated analytical capabilities and the ability to translate insights into actionable strategies
What we offer:
Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT
Raleigh, NC
Mountain View, CA
Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care, providing you with healthcare access across the country