Senior Manager, CRM

• Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities
• Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
• Identify and implement new upsell and winback programs to improve customer lifetime value
• Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
• Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
• Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations
• Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences

• At least 5 years of CRM experience in a high-volume, revenue-focused role
• experience in a B2C subscription-based tech company is a plus
• A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
• A strong understanding of international markets and corresponding customer behaviors
• Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns
• Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
• Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
• Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
• Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
• A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
• Proficiency with A/B and multivariate testing methodologies
• Exceptional written and verbal communication skills with attention to detail and a creative sensibility

Experience in a B2C subscription-based tech company is a plus

• Join a global company with purpose
• Competitive compensation, PTO, benefits
• Have an Impact on Babbel's product, company, and learners
• Career growth and skill development