Senior Manager, CRM Pharmacy Marketing, CVS Health

Senior Manager, CRM Pharmacy Marketing

CVS Health

Location:
United States, Woonsocket, Rhode Island

Category:
-

Contract Type:
Employment contract

Salary:

82940.00 - 182549.00 USD / Year

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Job Description:

Lead CRM strategies that engage customers through personalized and impactful communications that improve health and patient outcomes. Drive the planning, strategy, and execution of pharmacy CRM campaigns across various channels including email, SMS, push notifications, direct mail, and more.

Job Responsibility:

Lead CRM strategies that engage customers through personalized communications
Drive planning, strategy, and execution of pharmacy CRM campaigns across various channels
Partner with Data Science, Rx Personalization, Digital, and Front Store CRM teams
Develop and scale customer-first omnichannel strategy
Own campaign strategy for high-priority pharmacy programs like immunizations, adherence, service recovery
Ensure all campaigns comply with privacy, legal, and regulatory standards
Establish and monitor CRM KPIs
Prepare and present performance summaries to senior leadership

Requirements:

7+ years of marketing experience
5+ years of CRM experience with strong understanding Salesforce Marketing Cloud
4+ years of cross-functional leadership experience
1+ years of supervisory experience (1+ direct report)
Bachelor's degree in Marketing, Business, Communications, or related field or equivalent

Nice to have:

Strong technical and MarTech capabilities
Ability to navigate complex matrixed organization
Passion for data-driven marketing
Demonstrated intellectual curiosity
Customer-first mindset
Self-motivated and high-performing
Healthcare experience (or other complex, regulated industry)
MBA or advanced degree preferred

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
Wellness screenings
Tobacco cessation and weight management programs
Confidential counseling
Financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
September 09, 2025

Expiration:
September 26, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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