CrawlJobs Logo
Bright Horizons Logo Bright Horizons · Marketing, Digital Marketing, SEO, SEM

Senior Manager, CRM Personalization

United States Of America, Newton, Massachusetts 110000.00 - 123000.00 USD / Year · Job Posted May 14, 2026
Apply Position
Job Link Share

Job Description

We are seeking a highly motivated and experienced Senior Manager, CRM Personalization to join our Lifecycle Marketing team that will focus on our personalization efforts. This role will be responsible for developing and executing personalized experiences that drive customer engagement, retention, and growth. The ideal candidate will have a deep understanding of creating personalization strategies, customer behavior, data analytics, and best practices in email & digital marketing.

Job Responsibility

  • Design and execute comprehensive, personalized email marketing strategies that align with business goals, enhancing customer journeys and maximizing ROI
  • Oversee the planning, execution, and analysis of Bright Horizons personalized email campaigns and site experiences, including welcome series, cart abandonment, re-engagement, and lifecycle campaigns
  • Utilize analytics to monitor campaign performance, analyze customer behavior, and identify opportunities for optimization. Create reports and dashboards to communicate results to stakeholders
  • Work closely with marketing, analytics, product, and operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
  • Develop advanced segmentation strategies and personalization to enhance engagement and drive conversions. Implement A/B testing methodologies to optimize & refine campaign content, subject lines, and send times for optimal performance
  • Mentor and manage a team of email marketing specialists, providing guidance on best practices, professional development, and performance management
  • Stay up-to-date with industry trends and best practices in email marketing & personalization. Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM compliance

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 5-7 years of experience managing email marketing campaigns with a focus on consumer strategy
  • 1-2 years of experience managing direct reports

Nice to have

  • Master’s degree
  • Proven track record of managing successful email marketing programs, test & learn agendas, and driving measurable results
  • Strong analytical skills with proficiency in Salesforce Marketing Cloud and Qlik (or related program)
  • experience in Microsoft Dynamics a plus
  • Excellent project management skills, with the ability to manage multiple projects and deadlines
  • Strong understanding of email marketing best practices, deliverability, and data privacy regulations
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments

What we offer

  • Medical, dental, and vision insurance
  • Paid vacation, sick, holiday, and parental bonding leave
  • 401(k) retirement plan
  • Long-term and short-term disability insurance
  • Life insurance
  • Money-saving discounts and financial planning tools
  • Tuition assistance and education coaching
  • Caregiving support and resources for the children and adults in your family
Bright Horizons - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Senior Manager, CRM Personalization

8 matching positions

Senior Manager, CRM & Personalization Analytics

7-Eleven is on a mission to redefine convenience through data-driven personaliza...
Location
Location
United States , Irving
Salary
Salary:
Not provided
7-eleven.com Logo
7-Eleven, Inc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field
  • 8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments
  • Proven experience leading analytics projects and managing direct reports
  • Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis
  • Experience with customer segmentation, predictive modeling, and campaign measurement
  • Excellent communication and storytelling skills with the ability to influence non-technical stakeholders
Job Responsibility
Job Responsibility
  • Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store)
  • Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning
  • Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact
  • Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets
  • Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting
  • Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders
  • Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms
  • Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals
  • Fulltime
Read More
Arrow Right

Senior Manager, CRM

Driven by the purpose of creating mutual understanding through language, Babbel ...
Location
Location
United States , New York City
Salary
Salary:
110000.00 - 126000.00 USD / Year
babbel.com Logo
Babbel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5 years of CRM experience in a high-volume, revenue-focused role
  • experience in a B2C subscription-based tech company is a plus
  • A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
  • A strong understanding of international markets and corresponding customer behaviors
  • Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns
  • Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
  • Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
  • Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
  • Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
  • A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
Job Responsibility
Job Responsibility
  • Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities
  • Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
  • Identify and implement new upsell and winback programs to improve customer lifetime value
  • Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
  • Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
  • Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations
  • Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences
What we offer
What we offer
  • Join a global company with purpose
  • Competitive compensation, PTO, benefits
  • Have an Impact on Babbel's product, company, and learners
  • Career growth and skill development
  • Fulltime
Read More
Arrow Right

Senior Manager - CRM Marketing

As Senior Manager – CRM, you will spearhead CRM strategy and execution for Emeri...
Location
Location
India , Mumbai; Bangalore
Salary
Salary:
Not provided
emeritus.org Logo
Emeritus
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Holder of a bachelor’s degree in either marketing, business, or a related field
  • MBA is an advantage
  • 6+ years of relevant work experience in growth marketing roles at high-growth or technology companies
  • Working knowledge of Salesforce Marketing Cloud (SFMC)
  • Moderate-to-strong experience with WhatsApp integrations for CRM
  • Proven experience in deploying marketing campaigns across channels such as email, WhatsApp, and SMS
  • Strong data and analytical skills, with proficiency in Excel and SQL
  • Excellent communication abilities and stakeholder management skills
  • Experience in global markets is beneficial
  • A background in high-growth B2C products/services with consultative sales is advantageous
Job Responsibility
Job Responsibility
  • Own lead to final applicant conversion targets at Campus and programme level
  • Lead WhatsApp integration initiatives for user engagement, retention, and lifecycle marketing
  • Work closely with the creative, operations, analytics, business, and tech/engineering teams
  • Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies
  • Design and deploy multi-channel CRM campaigns across Email, WhatsApp, SMS, and other automation tools
  • Work closely with Tech team to build integrated & automated CRM journeys for admissions, outreach and tele-counsellors
  • Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
  • Leverage SQL queries to analyze user behavior, campaign performance, and funnel metrics
  • Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
  • Conduct root cause analyses on platform and business issues
What we offer
What we offer
  • Be part of a team, which is highly performance driven and is at the center of driving the revenue goals of the organization
  • Overall experience of growth marketing with strong revenue delivery experience
  • Cross functional exposure, work on growth marketing strategies along with tech, content, and business teams
  • Career growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functions
  • Fulltime
Read More
Arrow Right

Senior CRM Manager

My client is an industry leading footwear brand based in Hammersmith. They are l...
Location
Location
United Kingdom , Hammersmith, London
Salary
Salary:
65000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • CRM/Email marketing experience within an Ecommerce environment
  • Good working knowledge and high level of understanding of CRM, integrated channel marketing and marketing automation
  • Good understanding of the customer journey and providing actionable insight
  • Energetic, outgoing, proactive, hands-on, and flexible
Job Responsibility
Job Responsibility
  • Help grow their super loyal customer base
  • Own the Global email channel guiding your team to achieve team and personal objectives via managing the customer Lifecycle and acquisition to retention
  • Define and establish campaign planning, structure and KPIs
  • Report directly to the Head of Digital Marketing
  • Manage 5 direct reports (2x CRM Execs, 2x CRM Assistants and a CRM Analyst)
  • Educate the Digital team on the customer
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager, CRM

The Senior Marketing Manager, CRM is responsible for developing and executing cu...
Location
Location
Canada , Toronto
Salary
Salary:
95000.00 - 128500.00 CAD / Year
intuit.com Logo
Intuit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in lifecycle, CRM, or retention marketing
  • Proven experience owning CRM execution across multiple channels (email, SMS, push, in-app)
  • Strong understanding of customer lifecycle frameworks, segmentation, and personalization strategies
  • Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, or similar)
  • Demonstrated ability to use data and analytics to drive decision-making and optimize performance
  • Experience designing and executing A/B and multivariate tests
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Excellent communication and stakeholder management skills
Job Responsibility
Job Responsibility
  • Actively contributes to the CRM and customer lifecycle marketing strategy aligned to business goals
  • Design and manage lifecycle journeys including onboarding, activation, retention, upsell, and win-back
  • Develop segmentation strategies using behavioural, transactional, and demographic data
  • Lead end-to-end execution of CRM campaigns across email, SMS, push, and in-app channels
  • Partner with creative and brand teams to deliver high-quality, on-brand messaging
  • Establish testing and experimentation frameworks (A/B and multivariate testing) to continuously optimize performance
  • Define KPIs and measure CRM performance, including engagement and conversion
  • Translate insights into actionable recommendations and improvement
  • Influence stakeholders through clear communication and data-backed recommendations
  • Identify opportunities to improve processes, workflows, and data integrations
What we offer
What we offer
  • Cash bonus
  • Equity rewards
  • Benefits
  • Fulltime
Read More
Arrow Right

Gucci Senior Manager Retail Client Engagement North

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury ...
Location
Location
United States of America , New York
Salary
Salary:
110000.00 - 135000.00 USD / Year
kering.com Logo
Groupe Kering
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree preferred
  • 5+ years of management experience in Retail, Marketing and/or Special Events, Hospitality or Consulting
  • Proven ability in client management, exceptional relationship, and partnership management skills in a B2B and B2C environment
  • Strong interpersonal and relationship building skills and experience to interact and work with VIP clients
  • Exceptional appreciation and understanding of the luxury fashion industry
  • Excellent written, verbal and presentation skills
  • Command and knowledge of Microsoft PowerPoint, and Excel
  • Experience with CRM Systems and Business Intelligence tools, such as Microstrategy, Siebel, Acxiom etc.
  • Strategic, analytical and relationship building competencies required, with good knowledge of retail math
  • Ability to outline a strategic plan, prioritize, and make recommendations
Job Responsibility
Job Responsibility
  • Lead planning and implementation of retail client development strategies across directly operated stores (DOS) and outlet locations that drive retention, elevation, and acquisition
  • Lead market store-specific strategy, planning and execution of client development activities aimed at full funnel retention, elevation, and acquisition in partnership with the corporate client and insights team
  • Leverage client pyramid analysis at store level and client mapping to derive bottoms up retail plans designed to meet sales goals and client segment ambitions
  • Regularly review client outreach achievement and tool usage to identify opportunities to close gaps with the sharing and embedding of best practices
  • Work closely with respective corporate and field cross-functional teams to align on client goals and a 365 calendar to achieve annual client development plan
  • Analyze performance and impact of client initiatives on client development and sales
  • Collaborate with Retail Area Directors through regular touch bases
  • Travel to stores to support with the further growth within client development
  • Lead and/or host regional calls with store teams
  • Present monthly/quarterly business area performance results
  • Fulltime
Read More
Arrow Right

Digital Software Engineer Senior Manager - Vice President

The Digital S/W Engineer Sr Mgr accomplishes results through the management of p...
Location
Location
India , Chennai
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 11-17 years of relevant experience in an Apps Development role or senior level experience in an Enterprise Architecture role with subject matter expertise in one or more areas with at least 3+ years of deep specialization in AI/ML, NLP, or Generative AI development
  • Proven experience in successfully building, leading, and delivering complex technology projects from conception through to deployment and ongoing support
  • Proven experience in leading high performance teams spread across multiple locations
  • Effectively coach and give feedback to direct reports to help develop talent and support career development
  • 2+ years of experience building and operating production-grade AI systems such as digital assistants, recommendation engines, or similar intelligent platforms
  • 2+ years of deep, applied experience with LLM technologies (GPT-4, Claude, Gemini, or equivalent), including prompt engineering, fine-tuning, and cost optimization in production environments
  • Hands-on expertise in implementing Retrieval-Augmented Generation (RAG) pipelines and working with vector databases for knowledge-grounded AI applications
  • Demonstrable experience in designing and deploying agentic AI workflows and multi-agent systems using modern frameworks
  • Proficiency in NLP model development using industry-standard libraries and ML frameworks
  • Expert-level Python development skills with strong command of RESTful APIs, microservices architecture, and cloud platforms
Job Responsibility
Job Responsibility
  • Accountable for executing and driving enterprise grade application design and development efforts to completion, serving as a development lead
  • Proficient at operating with considerable autonomy and significantly influence the way an application is designed and developed by providing subject specific expertise and an advanced level of understanding of application programming principles
  • Participate in design discussions as a Development Lead and play the part of a key decision maker in driving design decisions
  • Partner with industry vendors that provide technology or user experience design components that support our Digital architecture and work with vendors on our implementation plans and roadmaps identifying partnership opportunities to increase our development velocity and our learnings
  • Directly impact the business by influencing strategic functional decisions through advice, counsel or provided services
  • This will require persuading and influencing others through strong and comprehensive communication and diplomacy skills
  • Communicate progress, anticipate bottlenecks, provide escalation management, identify, assess, track and mitigate issues/risks at multiple levels
  • Regularly review metrics and proactively seek out new and improved mechanisms for visibility ensuring your program stays aligned with organization objectives
  • Share knowledge with the team in various forums (brown bags, engineering forums etc.) and demonstrate a higher level of knowledge through industry certifications
  • Integrate LLMs for conversational understanding and response generation
  • Fulltime
Read More
Arrow Right

Senior Manager, Workplace and New Business

Men are dying too young – and it doesn’t have to be that way. Around the world, ...
Location
Location
New Zealand , Auckland
Salary
Salary:
90000.00 - 105000.00 NZD / Year
ex.movember.com Logo
Movember
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in business development, fundraising, account management, or revenue development, with a proven track record managing portfolios with financial accountabilities
  • A self-starter mentality with the initiative to drive outcomes independently
  • Excellent interpersonal and communication skills across all levels of stakeholders, whether one-on-one, in group settings, by phone, in person, or virtually
  • Highly organised with the ability to manage multiple projects concurrently, meet deadlines, and thrive in a fast-paced environment
  • Strong problem-solving skills, high self-motivation, and adaptability across corporate fundraising, community engagement, creative production, and events
  • Experience with Salesforce or equivalent CRM
  • Proficiency in Canva or equivalent design tools
  • Comfortable with occasional travel within NZ and evening/weekend event commitments
Job Responsibility
Job Responsibility
  • Own Movember's corporate fundraising strategy across New Zealand, building, activating, and growing a portfolio of workplace accounts while hunting down new partnerships that expand our footprint
  • Be the primary contact for a portfolio of corporate partners, working with them to fire up staff fundraising campaigns, maximise participation, and drive retention through smart, data-led account management
  • Prospect and convert new business, presenting to stakeholders at all levels, managing a healthy pipeline in Salesforce, and securing the partnerships that fuel Movember's mission
  • Get stuck into community fundraising, manage Movember NZ's Instagram presence, produce creative assets in Canva, and get out on the ground at events, bringing the Mo community to life across the country
  • Travel within NZ and occasionally be on-site when it matters most
What we offer
What we offer
  • Fridays finish early for nine months of the year
  • No-ego, all-impact crew
  • Collaboration over hierarchies
  • Curiosity over rigid process
  • WGEA gender pay gap sits at 0%
  • Fulltime
Read More
Arrow Right