Senior Manager, CRM & Personalization Analytics Job at 7-Eleven, Inc (Irving)

Senior Manager, CRM Personalization

We are seeking a highly motivated and experienced Senior Manager, CRM Personaliz...

Location

United States Of America , Newton, Massachusetts

Salary:

110000.00 - 123000.00 USD / Year

Bright Horizons

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, or a related field
5-7 years of experience managing email marketing campaigns with a focus on consumer strategy
1-2 years of experience managing direct reports

Job Responsibility

Design and execute comprehensive, personalized email marketing strategies that align with business goals, enhancing customer journeys and maximizing ROI
Oversee the planning, execution, and analysis of Bright Horizons personalized email campaigns and site experiences, including welcome series, cart abandonment, re-engagement, and lifecycle campaigns
Utilize analytics to monitor campaign performance, analyze customer behavior, and identify opportunities for optimization. Create reports and dashboards to communicate results to stakeholders
Work closely with marketing, analytics, product, and operation teams to ensure alignment on messaging, audience targeting, and overall marketing objectives
Develop advanced segmentation strategies and personalization to enhance engagement and drive conversions. Implement A/B testing methodologies to optimize & refine campaign content, subject lines, and send times for optimal performance
Mentor and manage a team of email marketing specialists, providing guidance on best practices, professional development, and performance management
Stay up-to-date with industry trends and best practices in email marketing & personalization. Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM compliance

What we offer

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

Fulltime

Senior Manager, CRM

Driven by the purpose of creating mutual understanding through language, Babbel ...

Location

United States , New York City

Salary:

110000.00 - 126000.00 USD / Year

Babbel

Expiration Date

Until further notice

Requirements

At least 5 years of CRM experience in a high-volume, revenue-focused role
experience in a B2C subscription-based tech company is a plus
A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns
Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance

Job Responsibility

Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities
Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
Identify and implement new upsell and winback programs to improve customer lifetime value
Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making
Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations
Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences

What we offer

Join a global company with purpose
Competitive compensation, PTO, benefits
Have an Impact on Babbel's product, company, and learners
Career growth and skill development

Fulltime

Senior Manager - CRM Marketing

As Senior Manager – CRM, you will spearhead CRM strategy and execution for Emeri...

Location

India , Mumbai; Bangalore

Salary:

Not provided

Emeritus

Expiration Date

Until further notice

Requirements

Holder of a bachelor’s degree in either marketing, business, or a related field
MBA is an advantage
6+ years of relevant work experience in growth marketing roles at high-growth or technology companies
Working knowledge of Salesforce Marketing Cloud (SFMC)
Moderate-to-strong experience with WhatsApp integrations for CRM
Proven experience in deploying marketing campaigns across channels such as email, WhatsApp, and SMS
Strong data and analytical skills, with proficiency in Excel and SQL
Excellent communication abilities and stakeholder management skills
Experience in global markets is beneficial
A background in high-growth B2C products/services with consultative sales is advantageous

Job Responsibility

Own lead to final applicant conversion targets at Campus and programme level
Lead WhatsApp integration initiatives for user engagement, retention, and lifecycle marketing
Work closely with the creative, operations, analytics, business, and tech/engineering teams
Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies
Design and deploy multi-channel CRM campaigns across Email, WhatsApp, SMS, and other automation tools
Work closely with Tech team to build integrated & automated CRM journeys for admissions, outreach and tele-counsellors
Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
Leverage SQL queries to analyze user behavior, campaign performance, and funnel metrics
Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
Conduct root cause analyses on platform and business issues

What we offer

Be part of a team, which is highly performance driven and is at the center of driving the revenue goals of the organization
Overall experience of growth marketing with strong revenue delivery experience
Cross functional exposure, work on growth marketing strategies along with tech, content, and business teams
Career growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functions

Fulltime

Senior Marketing Manager, CRM

The Senior Marketing Manager, CRM is responsible for developing and executing cu...

Location

Canada , Toronto

Salary:

95000.00 - 128500.00 CAD / Year

Intuit

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle, CRM, or retention marketing
Proven experience owning CRM execution across multiple channels (email, SMS, push, in-app)
Strong understanding of customer lifecycle frameworks, segmentation, and personalization strategies
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, or similar)
Demonstrated ability to use data and analytics to drive decision-making and optimize performance
Experience designing and executing A/B and multivariate tests
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication and stakeholder management skills

Job Responsibility

Actively contributes to the CRM and customer lifecycle marketing strategy aligned to business goals
Design and manage lifecycle journeys including onboarding, activation, retention, upsell, and win-back
Develop segmentation strategies using behavioural, transactional, and demographic data
Lead end-to-end execution of CRM campaigns across email, SMS, push, and in-app channels
Partner with creative and brand teams to deliver high-quality, on-brand messaging
Establish testing and experimentation frameworks (A/B and multivariate testing) to continuously optimize performance
Define KPIs and measure CRM performance, including engagement and conversion
Translate insights into actionable recommendations and improvement
Influence stakeholders through clear communication and data-backed recommendations
Identify opportunities to improve processes, workflows, and data integrations

What we offer

Cash bonus
Equity rewards
Benefits

Fulltime

New

Senior Marketing Manager / Campaign Manager

We’re seeking a Senior Marketing Manager / Campaign Manager for a 6–12 month con...

Location

United States , Goodlettsville

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

5+ years of experience in marketing, campaign management, or lifecycle marketing
Strong background in email, SMS, CRM, and lifecycle strategy
Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar
Expertise in segmentation, personalization, and customer journey mapping
Strong analytical skills and ability to drive data-informed decisions
Proven experience managing integrated campaigns and cross-functional initiatives
Excellent project management and communication skills
Experience in retail, e-commerce, or omnichannel environments preferred

Job Responsibility

Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends
Plan and execute integrated, multi-channel campaigns across the full customer journey
Define campaign KPIs, including impressions, engagement, conversion, and revenue targets
Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution
Oversee the creation, testing, and deployment of promotional offers and codes
Lead strategy and execution for email, SMS, and push notification channels
Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)
Drive list growth, segmentation, personalization, and dynamic content strategies
Execute A/B and multivariate testing to improve engagement and conversion
Develop initiatives to drive customer acquisition, engagement, and retention

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

New

Senior Manager, Performance Creative Operations

A growing consumer-facing company is seeking a Senior Manager, Performance Creat...

Location

United States , Boston

Salary:

100000.00 - 130000.00 USD / Year

Beacon Hill

Expiration Date

Until further notice

Requirements

7+ years of experience in digital marketing, creative operations, performance marketing, or a related field
Hands-on experience with Dynamic Creative Optimization (DCO) and creative personalization
Experience using dynamic creative platforms such as Flashtalking, Celtra, Smartly, Google Marketing Platform, Innovid, Clinch, or similar tools
Strong understanding of creative data feeds, dynamic templates, audience segmentation, and automated creative delivery
Proven ability to use audience insights and performance data to shape creative strategy

Job Responsibility

Lead creative strategy for digital advertising campaigns and landing page experiences
Build and manage Dynamic Creative Optimization (DCO) programs and personalized creative at scale
Partner with Brand, Media, CRM, Analytics, and Technology teams to develop targeted campaigns
Use audience insights and performance data to inform creative direction and optimization
Oversee creative testing initiatives, including A/B and multivariate testing
Monitor campaign performance and turn results into actionable recommendations

Fulltime

Gucci Senior Manager Retail Client Engagement North

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury ...

Location

United States of America , New York

Salary:

110000.00 - 135000.00 USD / Year

Groupe Kering

Expiration Date

Until further notice

Requirements

Bachelor’s degree preferred
5+ years of management experience in Retail, Marketing and/or Special Events, Hospitality or Consulting
Proven ability in client management, exceptional relationship, and partnership management skills in a B2B and B2C environment
Strong interpersonal and relationship building skills and experience to interact and work with VIP clients
Exceptional appreciation and understanding of the luxury fashion industry
Excellent written, verbal and presentation skills
Command and knowledge of Microsoft PowerPoint, and Excel
Experience with CRM Systems and Business Intelligence tools, such as Microstrategy, Siebel, Acxiom etc.
Strategic, analytical and relationship building competencies required, with good knowledge of retail math
Ability to outline a strategic plan, prioritize, and make recommendations

Job Responsibility

Lead planning and implementation of retail client development strategies across directly operated stores (DOS) and outlet locations that drive retention, elevation, and acquisition
Lead market store-specific strategy, planning and execution of client development activities aimed at full funnel retention, elevation, and acquisition in partnership with the corporate client and insights team
Leverage client pyramid analysis at store level and client mapping to derive bottoms up retail plans designed to meet sales goals and client segment ambitions
Regularly review client outreach achievement and tool usage to identify opportunities to close gaps with the sharing and embedding of best practices
Work closely with respective corporate and field cross-functional teams to align on client goals and a 365 calendar to achieve annual client development plan
Analyze performance and impact of client initiatives on client development and sales
Collaborate with Retail Area Directors through regular touch bases
Travel to stores to support with the further growth within client development
Lead and/or host regional calls with store teams
Present monthly/quarterly business area performance results

Fulltime

Data Analysis / Sales Operations Analytics Manager

Location

United Kingdom , Coventry

Salary:

Not provided

Lotus UK Manufacturing

Expiration Date

Until further notice

Requirements

Experience in sales operations, commercial analytics, business intelligence, or data analysis within an automotive OEM environment
experience within new energy vehicles is advantageous
Strong expertise in sales performance analysis, data modelling, forecasting, customer insights, and commercial reporting
Proven ability to translate complex datasets into clear business recommendations and operational improvements
Advanced Excel skills, including pivot tables, formulas, and data manipulation techniques
Strong SQL capability and experience working with large datasets and multiple data sources
Experience using Power BI, Tableau, or similar visualization and dashboarding tools
Excellent stakeholder management and communication skills with the ability to influence and present at different levels of the business
A proactive, commercially minded, and solutions-focused approach with strong attention to detail
Ability to manage multiple priorities and deliver high-quality insights within fast-paced environments

Job Responsibility

Lead the development and continuous improvement of end-to-end sales analytics and reporting capabilities across the full customer journey, including leads, visits, test drives, conversion, delivery, retention, and repurchase
Build and maintain robust sales performance dashboards, KPI frameworks, and automated reporting systems to provide real-time business visibility and actionable insights
Analyse sales, channel, customer, and regional performance data to identify trends, opportunities, operational risks, and areas for improvement
Deliver regular commercial performance reviews and present insights and recommendations to senior stakeholders and leadership teams
Support forecasting, demand planning, and sales strategy development through predictive analytics and data-driven modelling
Partner with Marketing and CRM teams to analyse customer behaviour, segmentation, and conversion trends to support precision marketing and personalized customer engagement strategies
Work collaboratively with IT and digital teams to enhance CRM systems, reporting tools, and sales platforms to improve automation, efficiency, and data quality
Conduct root cause analysis to understand performance gaps and recommend practical actions to improve commercial effectiveness and customer outcomes
Drive continuous improvement in data governance, reporting accuracy, analytical capability, and business intelligence processes
Support the wider business in developing a data-led culture and promote best practice in reporting and analytical decision making

What we offer

25 days’ holiday plus bank holidays
Pension scheme access
Annual bonus - non contractual
Private Healthcare
Access to the Employee Car Ownership Scheme
Group income protection based on length of service
Family Friendly policies
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT

Fulltime

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Senior Manager, CRM & Personalization Analytics

Job Description

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