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Senior Manager - CRM Marketing

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Emeritus

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Location:
India , Mumbai ▼

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Category:
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Salary:

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Job Description:

As Senior Manager – CRM, you will spearhead CRM strategy and execution for Emeritus’ global business, with a strong focus on lead/application nurturing through CRM channels, marketing automation, WhatsApp-led engagement and integrations and revenue growth. This is a critical role at the intersection of Marketing and Technology, driving reactivation, personalization, and lifecycle marketing at scale. The role requires hands-on execution capability along with strategic planning expertise, particularly across Salesforce Marketing Cloud (SFMC) and WhatsApp-based customer journeys.

Job Responsibility:

  • Own lead to final applicant conversion targets at Campus and programme level
  • Lead WhatsApp integration initiatives for user engagement, retention, and lifecycle marketing
  • Work closely with the creative, operations, analytics, business, and tech/engineering teams
  • Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies
  • Design and deploy multi-channel CRM campaigns across Email, WhatsApp, SMS, and other automation tools
  • Work closely with Tech team to build integrated & automated CRM journeys for admissions, outreach and tele-counsellors
  • Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
  • Leverage SQL queries to analyze user behavior, campaign performance, and funnel metrics
  • Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
  • Conduct root cause analyses on platform and business issues
  • Collaborate with legal to ensure compliance with data laws while marketing to a global audience
  • Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Requirements:

  • Holder of a bachelor’s degree in either marketing, business, or a related field
  • MBA is an advantage
  • 6+ years of relevant work experience in growth marketing roles at high-growth or technology companies
  • Working knowledge of Salesforce Marketing Cloud (SFMC)
  • Moderate-to-strong experience with WhatsApp integrations for CRM
  • Proven experience in deploying marketing campaigns across channels such as email, WhatsApp, and SMS
  • Strong data and analytical skills, with proficiency in Excel and SQL
  • Excellent communication abilities and stakeholder management skills
  • Experience in global markets is beneficial
  • A background in high-growth B2C products/services with consultative sales is advantageous

Nice to have:

  • Experience in global markets is beneficial
  • A background in high-growth B2C products/services with consultative sales is advantageous
What we offer:
  • Be part of a team, which is highly performance driven and is at the center of driving the revenue goals of the organization
  • Overall experience of growth marketing with strong revenue delivery experience
  • Cross functional exposure, work on growth marketing strategies along with tech, content, and business teams
  • Career growth opportunities across the length and breadth of growth marketing, product and across the organization in variety of functions

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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