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Working closely with the Creative, Production, and Project Management teams, the Sr. Creator/Influencer Marketing Manager plays a central role in executing creator and influencer campaigns from kickoff through final delivery. This role is responsible for turning creator-driven ideas into well-managed, high-quality deliverables, coordinating talent, content production workflows, approvals, timelines, and asset delivery across multiple campaigns.
Job Responsibility:
Translating creative briefs into clear production guidance for creators
Managing creator content production from briefing through final asset delivery
Coordinating production timelines, deliverables, and approval workflows
Guiding creators through brand requirements, legal guidelines, and platform specs
Reviewing creator content for brand alignment, quality control, and compliance
Supporting creators with production questions, revisions, and technical needs
Supporting creator sourcing and casting in partnership with strategy and creative teams
Participating in creator vetting and selection processes
Managing day-to-day creator communications once talent is engaged
Maintaining strong working relationships with creators, agents, and managers
Coordinating creator onboarding and briefing sessions
Maintaining internal creator trackers and production status reports
Partnering with project management to maintain schedules and delivery milestones
Managing multiple creator workstreams across concurrent campaigns (typically 5–7 projects)
Supporting client-facing production updates and status reporting
Distributing briefs, production guidelines, and deliverable specs
Tracking approvals and revisions across stakeholders
Coordinating cross-team handoffs between creative, legal, media, and account teams
Coordinating with creator agencies, talent reps, and production vendors
Supporting contract routing and production paperwork
Collaborating with legal and business affairs on creator deliverables and usage requirements
Assisting with creator negotiations from a scope and production standpoint
Helping maintain preferred creator and production partner rosters
Tracking creator production budgets and deliverable scopes
Supporting creator payment and invoicing workflows
Ensuring production costs align with approved budgets
Assisting with reconciliation of creator deliverables vs contracted scope
Requirements:
5-7 years experience in social or creator production, influencer marketing, or related social media field
Strong working knowledge of creator content workflows across TikTok, Instagram, YouTube, Snapchat, and Meta platforms
Extensive experience casting and vetting creators
Experience managing creator or influencer deliverables end-to-end
Experience coordinating content production
Experience working with creators, talent managers, or influencer agencies
Experience working in a marketing, advertising, media, or production environment
Strong project and timeline management skills
Experience reviewing content for brand and legal compliance
Familiarity with creator contracts and usage terms
Knowledge of creator platform specs and content formats
Strong communication and stakeholder management skills
Ability to manage multiple simultaneous production streams
Highly organized with strong attention to detail
Experience managing creator scopes, budgets, and deliverables
Nice to have:
7-10 years experience in marketing, advertising, or production
Experience producing creator-led shoots or remote content capture
Analytical mindset with familiarity interpreting performance metrics
Experience with CreatorIQ, Tagger, or similar creator platforms
Proven Slack experience
Proficiency in Google Suite (Slides, Sheets, Docs)
Experience with Asana (a plus)
Entrepreneurial mindset and self-starter attitude
Comfortable working independently and cross-functionally