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BASIC/DEPT® Logo BASIC/DEPT® · -

Senior Manager, Creator/Influencer Marketing

United States 106900.00 - 115000.00 USD / Year · Job Posted February 17, 2026
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Job Description

Working closely with the Creative, Production, and Project Management teams, the Sr. Creator/Influencer Marketing Manager plays a central role in executing creator and influencer campaigns from kickoff through final delivery. This role is responsible for turning creator-driven ideas into well-managed, high-quality deliverables, coordinating talent, content production workflows, approvals, timelines, and asset delivery across multiple campaigns.

Job Responsibility

  • Translating creative briefs into clear production guidance for creators
  • Managing creator content production from briefing through final asset delivery
  • Coordinating production timelines, deliverables, and approval workflows
  • Guiding creators through brand requirements, legal guidelines, and platform specs
  • Reviewing creator content for brand alignment, quality control, and compliance
  • Supporting creators with production questions, revisions, and technical needs
  • Supporting creator sourcing and casting in partnership with strategy and creative teams
  • Participating in creator vetting and selection processes
  • Managing day-to-day creator communications once talent is engaged
  • Maintaining strong working relationships with creators, agents, and managers
  • Coordinating creator onboarding and briefing sessions
  • Maintaining internal creator trackers and production status reports
  • Partnering with project management to maintain schedules and delivery milestones
  • Managing multiple creator workstreams across concurrent campaigns (typically 5–7 projects)
  • Supporting client-facing production updates and status reporting
  • Distributing briefs, production guidelines, and deliverable specs
  • Tracking approvals and revisions across stakeholders
  • Coordinating cross-team handoffs between creative, legal, media, and account teams
  • Coordinating with creator agencies, talent reps, and production vendors
  • Supporting contract routing and production paperwork
  • Collaborating with legal and business affairs on creator deliverables and usage requirements
  • Assisting with creator negotiations from a scope and production standpoint
  • Helping maintain preferred creator and production partner rosters
  • Tracking creator production budgets and deliverable scopes
  • Supporting creator payment and invoicing workflows
  • Ensuring production costs align with approved budgets
  • Assisting with reconciliation of creator deliverables vs contracted scope

Requirements

  • 5-7 years experience in social or creator production, influencer marketing, or related social media field
  • Strong working knowledge of creator content workflows across TikTok, Instagram, YouTube, Snapchat, and Meta platforms
  • Extensive experience casting and vetting creators
  • Experience managing creator or influencer deliverables end-to-end
  • Experience coordinating content production
  • Experience working with creators, talent managers, or influencer agencies
  • Experience working in a marketing, advertising, media, or production environment
  • Strong project and timeline management skills
  • Experience reviewing content for brand and legal compliance
  • Familiarity with creator contracts and usage terms
  • Knowledge of creator platform specs and content formats
  • Strong communication and stakeholder management skills
  • Ability to manage multiple simultaneous production streams
  • Highly organized with strong attention to detail
  • Experience managing creator scopes, budgets, and deliverables

Nice to have

  • 7-10 years experience in marketing, advertising, or production
  • Experience producing creator-led shoots or remote content capture
  • Analytical mindset with familiarity interpreting performance metrics
  • Experience with CreatorIQ, Tagger, or similar creator platforms
  • Proven Slack experience
  • Proficiency in Google Suite (Slides, Sheets, Docs)
  • Experience with Asana (a plus)
  • Entrepreneurial mindset and self-starter attitude
  • Comfortable working independently and cross-functionally

What we offer

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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