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The Global Marketing Engines & Experiences (GME&E) team is seeking a Senior Manager, Creative Copy to deliver original breakthrough copy that supports Microsoft’s commercial marketing campaigns. This role brings the Microsoft brand promise to life through insight-driven, culturally fluent, and social-first storytelling. You will partner closely with social leads, designers, strategists, and stakeholders across integrated marketing, product, and brand teams to develop high-impact copy that resonates with Business to Business (B2B) communities. From quick-turn social assets to campaigns, you'll ensure our messaging is bold, relevant, and aligned to brand standards. Ideal candidates have a passion for words, strategic instincts, and a proven track record of crafting compelling copy that deeply connects brand with audience.
Job Responsibility:
Lead copy development across integrated marketing campaigns — particularly for social, digital, and emerging platforms
Create engaging content to support always-on social presence, User Generated Content (UGC), and real time
Translate complex product narratives into accessible, engaging copy that aligns with audience needs and channel best practices
Craft platform-specific headlines, body copy, scripts, and messaging frameworks across the customer journey
Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation
Partner with design and creative stakeholders to bring integrated concepts to life
Stay attuned to trends in culture, technology, and audience behavior to bring fresh thinking to every brief
Support long-form content, short-form storytelling, and creative concepting for big ideas
Participate in cross-functional writer’s rooms to drive creative excellence
Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality
Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows
Embody our culture and values
Requirements:
3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience
1+ year(s) project leadership experience
6+ years of experience writing for digital, social, or integrated campaigns — ideally within a (B2B) or tech environment
Portfolio demonstrating editorial range, platform fluency, and creative storytelling across formats
Presentation and storytelling skills, including the ability to pitch ideas to senior stakeholders
Understanding of commercial audiences and how to tailor messaging to meet strategic business outcomes
Familiarity with Microsoft products and ecosystem is a plus
Experience working with creative teams and agencies
agency experience preferred
Enthusiastic, collaborative, and proactive
Nice to have:
6+ years of experience writing for digital, social, or integrated campaigns — ideally within a (B2B) or tech environment
Portfolio demonstrating editorial range, platform fluency, and creative storytelling across formats
Presentation and storytelling skills
Understanding of commercial audiences
Familiarity with Microsoft products and ecosystem
Experience working with creative teams and agencies