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Senior Manager, Creative Copy

United States, New York 119800.00 - 234700.00 USD / Year · Job Posted March 01, 2026
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Job Description

The Global Marketing Engines & Experiences (GME&E) team is seeking a Senior Manager, Creative Copy to deliver original breakthrough copy that supports Microsoft’s commercial marketing campaigns. This role brings the Microsoft brand promise to life through insight-driven, culturally fluent, and social-first storytelling. You will partner closely with social leads, designers, strategists, and stakeholders across integrated marketing, product, and brand teams to develop high-impact copy that resonates with Business to Business (B2B) communities. From quick-turn social assets to campaigns, you'll ensure our messaging is bold, relevant, and aligned to brand standards. Ideal candidates have a passion for words, strategic instincts, and a proven track record of crafting compelling copy that deeply connects brand with audience.

Job Responsibility

  • Lead copy development across integrated marketing campaigns — particularly for social, digital, and emerging platforms
  • Create engaging content to support always-on social presence, User Generated Content (UGC), and real time
  • Translate complex product narratives into accessible, engaging copy that aligns with audience needs and channel best practices
  • Craft platform-specific headlines, body copy, scripts, and messaging frameworks across the customer journey
  • Maintain and evolve Microsoft’s brand voice through updated playbooks, guidelines, and tone-of-voice documentation
  • Partner with design and creative stakeholders to bring integrated concepts to life
  • Stay attuned to trends in culture, technology, and audience behavior to bring fresh thinking to every brief
  • Support long-form content, short-form storytelling, and creative concepting for big ideas
  • Participate in cross-functional writer’s rooms to drive creative excellence
  • Manage multiple workstreams in a fast-paced environment with attention to detail, deadlines, and creative quality
  • Experiment with generative AI and automation tools to enhance ideation, iteration, and content workflows
  • Embody our culture and values

Requirements

  • 3+ years proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience
  • 1+ year(s) project leadership experience
  • 6+ years of experience writing for digital, social, or integrated campaigns — ideally within a (B2B) or tech environment
  • Portfolio demonstrating editorial range, platform fluency, and creative storytelling across formats
  • Presentation and storytelling skills, including the ability to pitch ideas to senior stakeholders
  • Understanding of commercial audiences and how to tailor messaging to meet strategic business outcomes
  • Familiarity with Microsoft products and ecosystem is a plus
  • Experience working with creative teams and agencies
  • agency experience preferred
  • Enthusiastic, collaborative, and proactive

Nice to have

  • 6+ years of experience writing for digital, social, or integrated campaigns — ideally within a (B2B) or tech environment
  • Portfolio demonstrating editorial range, platform fluency, and creative storytelling across formats
  • Presentation and storytelling skills
  • Understanding of commercial audiences
  • Familiarity with Microsoft products and ecosystem
  • Experience working with creative teams and agencies
  • agency experience preferred
  • Enthusiastic, collaborative, and proactive

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