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Van Kaizen Logo Van Kaizen · -

Senior Manager, Conversion & Optimization

United States, Manhattan, New York · Job Posted February 16, 2026
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Job Description

You will join our client as Senior Manager, Conversion & Optimization, a role on-site in Midtown Manhattan. Our client innovates interactive gaming and transaction platforms, redefining single-screen betting. This is a highly data-driven role with direct impact on revenue, customer growth, and wallet performance. You will lead the end-to-end conversion effort, shaping how people find, sign up, and transact across digital touchpoints. Your work will bring structure to measurement, run tests, and turn findings into practical steps that lift funnel performance and user satisfaction. In this role you will partner with marketing, product, and engineering to improve user journeys, build clear dashboards, and communicate outcomes to stakeholders. You will translate data into actionable recommendations, own outcomes, and continuously optimize onboarding, lifecycle, and campaign flows. You should be comfortable working across teams and balancing speed with quality in a fast-paced environment.

Job Responsibility

  • Own and optimize the conversion funnel from engagement through signup and transaction, identifying drop-offs and opportunities
  • Analyze user behavior across email, web, and platform experiences to drive improvements
  • Design and run experiments to raise conversion, engagement, and transaction rates
  • Collaborate with marketing, product, and engineering to improve user journeys
  • Build and maintain reporting, dashboards, and success metrics for funnel performance
  • Translate data insights into clear, actionable recommendations
  • Drive continuous optimization across onboarding, lifecycle, and campaign flows

Requirements

  • 5+ years of experience in conversion optimization, growth, or funnel management
  • Background in e-commerce, adtech, martech, and performance-focused digital platforms

What we offer

  • strong visibility
  • opportunities to expand responsibilities
  • chance to shape how customers convert and transact as our client scales
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