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Senior Manager, Content Strategy

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Flywheel Digital

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Location:
United States , Baltimore

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Job Description:

The Sr Manager of Content Strategy is responsible for leading the development and execution of content and UX strategies for retailer product detail pages (PDPs), brand shops, and custom display creative. This role ensures that all content is optimized for digital shelf performance, user experience, and retailer platforms, leveraging category and brand insights, search data, and best practices. The Sr Manager will drive innovation in content, aligning strategies with the evolving landscape of AI-powered generative search, AI-driven DCO content strategy, and overarching new digital shopping behaviors.

Job Responsibility:

  • Lead the strategy, planning, and execution of content across PDPs, brand shops, and display assets for priority retailers
  • Champion a content-first approach and apply UX/UI principles to deliver seamless, user-centered experiences
  • Shape product experiences using information architecture, content hierarchy, and usability/accessibility best practices
  • Develop and evolve content standards, messaging frameworks, and guidelines tailored to retailer platforms and devices, with a mobile-first mindset
  • Leverage category and brand insights, retailer search data, and consumer behavior trends to inform content and UX recommendations
  • Conduct retailer site audits and competitive benchmarking to identify content gaps and innovation opportunities
  • Leverage Flywheel Commerce Cloud analytics and SEO insights to monitor content performance, digital shelf metrics, and search rankings
  • use findings to drive continuous improvement
  • Stay ahead of digital trends and generative AI search capabilities
  • ensure content strategies support AI-powered product discovery and answer emerging shopper queries
  • Collaborate with digital product and technology teams to future-proof content for seamless integration with AI search, voice assistants, and new retail technologies
  • Plan and execute A/B and multivariate tests to optimize PDP content, imagery, and layout for conversion and engagement
  • Build test-and-learn roadmaps, partnering with creative, SEO, and analytics to develop hypotheses, measure results, and scale winning solutions
  • Build and maintain strong relationships with creative, retail, media, data and analytics, and external agency/vendor partners to ensure content provides a holistic solution to the business
  • Guide and mentor account specialists, copywriters, and designers, fostering a high-performance, collaborative team culture that embraces and executes best-in-class content
  • Develop and maintain digital playbooks, content strategy and wireframe recommendations, and process documentation for content strategy, ensuring alignment with retailer requirements and evolving industry standards
  • Educate and provide POVs to internal and external partners on digital shelf, retail UX, and AI search best practices
  • Manage multiple, concurrent large-scale projects, prioritizing initiatives based on business impact and resource availability
  • Communicate content strategies, roadmaps, and test results to stakeholders at all levels, translating complex concepts into actionable recommendations
  • Cross-functional team member will participate in the Account team briefing, collaborate with creative team on recommendations, review creative outputs, and inform measurement plans or program recaps – collaborate with all team members across content, retail, media, and data/analytics

Requirements:

  • 5+ years’ experience in content strategy, digital UX, or eCommerce, with a focus on retailer or digital shelf environments
  • Deep knowledge of retailer platforms (Amazon, Walmart, Target, etc.), digital shelf requirements, and eCommerce content trends
  • Demonstrated ability to apply category, brand, and search insights to drive content and UX strategies
  • Experience with content management systems (CMS), PIM tools (e.g., Salsify), and analytics platforms (GA4, Data Studio, etc.)
  • Strong understanding of AI, generative search, and emerging digital retail technologies
  • Excellent communication, collaboration, and leadership skills
  • proven ability to influence cross-functional teams
  • Strategic, insight-driven thinker with strong user empathy
  • Skilled storyteller and persuasive communicator
  • Passionate about digital innovation, test-and-learn, and continuous improvement
  • Agile project manager able to balance multiple priorities and deadlines
What we offer:
  • Flexible vacation time
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • Employee Resource Groups (ERGs)

Additional Information:

Job Posted:
February 17, 2026

Work Type:
Hybrid work
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