CrawlJobs Logo
Adidas Logo Adidas · -

Senior Manager Consumer Insights

United States, Portland · Job Posted January 31, 2026
Apply Position
Job Link Share

Job Description

Join the Merchandising Planning and Consumer Insights team, the function that connects consumer understanding to strategic direction across North America. As Senior Manager, Consumer Insight, you will support the creation of consumer‑centric strategic business plans and bring clarity, tools, and insights to merchandising teams throughout the go‑to‑market process. Your work will strengthen the merchandising brand strategy and ensure decisions reflect what is most relevant to the consumer.

Job Responsibility

  • Manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring high‑quality execution through planning and project management processes
  • Perform business and operational analyses to support informed decision‑making at the senior level
  • Analyze proprietary data sets in partnership with analytics teams using tools such as Tableau to identify insights that drive action
  • Source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding
  • Develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences

Requirements

  • University degree in business or marketing, or equivalent experience
  • Minimum of 7 years of experience in CPG or FMCG
  • Proven experience in marketing, sales, or trade marketing
  • Ability to create strategy using data analytics and consumer insights
  • Experience developing category strategies informed by market trends
  • Leadership skills with experience guiding direct and cross‑functional teams
  • Ability to balance strategic thinking with operational execution
  • Strong communication and presentation skills

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Senior Manager Consumer Insights

8 matching positions

Senior Manager, Consumer Insights

We are looking for a creative and curious insights expert to lead consumer learn...
Location
Location
United States , New York
Salary
Salary:
147500.00 - 160000.00 USD / Year
harrys.com Logo
Harry's
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree required
  • Master’s Degree/MBA is preferred
  • 7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
  • Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
  • Insights thought leader
  • Curious, nearly to a fault
  • Crafty and creative
  • Self-Sufficient - comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
  • Skilled data storyteller
  • Unwaveringly objective
Job Responsibility
Job Responsibility
  • Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
  • Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage
  • Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
  • Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact
  • Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
  • Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
  • Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories
What we offer
What we offer
  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • L&D stipend
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands
  • Bagels on Wednesdays and lunch on Thursdays
  • Fulltime
Read More
Arrow Right

Kering Brand Insights Senior Manager

The Insights team is a central function within the Kering Group, positioned at t...
Location
Location
France , Paris
Salary
Salary:
Not provided
kering.com Logo
Groupe Kering
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Language skills: English, French
  • Professional experience: 7 years +
  • Strong analytical thinking and strategic skills
  • Experience in leading Insights and Foresights multi-dimensional researches in the consumer industry, Luxury is a plus
  • Excellent oral and written communication skills
  • Rigor, discretion, ability to interact with high-level stakeholders
  • High curiosity, ability to quickly grasp and analyze a wide range of issues
  • International openness, ability to work in a multicultural environment
Job Responsibility
Job Responsibility
  • Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief
  • Use and develop appropriate methods (including social listening) to answer hypothesis of the brief
  • Plan and carry out consumer studies, collect 360 data and always guarantee reliability and quality of results (process and content)
  • Analyze results and translate consumer data into meaningful consumer insights (integrating new trends and prospective/innovation) proactively push the voice of the consumer in internal decision making
  • Drive and challenge agencies on external consumer studies and guarantee the application and compliance to Group methods and standards
  • Create and maintain constructive relationships with agencies
  • Cooperate with internal cross functional stakeholders using collaborative & agile Group tools and methods (best practices)
  • Build the Insight annual plans by prioritising, selecting key topics and mobilising the right resources
  • Fulltime
Read More
Arrow Right

Consumer Insights Manager

Want to shape the future of Monster Energy, one of the most iconic and fast-grow...
Location
Location
United Kingdom , Uxbridge
Salary
Salary:
Not provided
advocate-group.co.uk Logo
Advocate Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in Brand or Consumer Insights, ideally within drinks or wider FMCG
  • Sharp analytical mindset with the ability to turn data into clear, impactful stories
  • Strong experience with tools like Nielsen and Power BI
  • Confident owning projects end-to-end and managing agency partners
  • A natural storyteller with the ability to influence senior stakeholders
  • Confident presenting to wider audiences
Job Responsibility
Job Responsibility
  • Own and deliver end-to-end consumer & brand insight projects, from brief through to activation
  • Turn complex data into sharp, actionable insights that shape brand, category and portfolio strategy
  • Partner with Brand, Category & Commercial teams to influence high-impact business decisions
  • Lead agency partner relationships to deliver best-in-class, commercially focused outputs
  • Drive brand health and consumer understanding, ensuring insights make an impact
  • Build compelling narratives that unlock opportunities with retail and bottling partners
  • Act as a trusted voice of the consumer to senior stakeholders across the business
  • Fulltime
Read More
Arrow Right

Senior Consumer Insights Consultant

Lead end‑to‑end research and transform consumer data into sharp insights that gu...
Location
Location
Sweden , Stockholm
Salary
Salary:
Not provided
hayppgroup.com Logo
Haypp Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5 years’ experience in data analysis and insights creation
  • Experience from hands-on research. Ex. Drafting questionnaires, setting up surveys, conducting interviews, moderating focus groups, analyzing data and visualizing/presenting insights
  • Experience of client management – Relationship building, offer strategic guidance and up-sell
  • Understanding of latest and greatest within market/consumer research
  • Knowledge of both quantitative and qualitative methods and understanding how and when to use them
  • Expert in Excel and Power Point
  • Solid presentation skills
  • Fluency in Swedish & English
Job Responsibility
Job Responsibility
  • Translate research briefs into effective questionnaires, independently designing and scripting surveys that capture key learning objectives and generate actionable insights
  • End-to-end project management: take full responsibility for research projects from start to finish. Understanding client needs, developing proposals and selecting the appropriate methodology, coordinating fieldwork through our in-house data collection tool, analysing results, and delivering the final report
  • Convert data into insights in a relevant and appealing way
  • Client management: you will be fully responsible for building relationships with a set of clients and lead all projects from start to finish
  • Manage relationships with other internal departments: CRM, Customer Service, Category management, after-sales
  • Continuously building and developing the consumer insights offer
  • Support internal departments in their insights needs by conducting specific projects that help the growth of Haypp Group as a business
What we offer
What we offer
  • Premium ITP1 occupational pension savings plan
  • Insurance plan, including private healthcare
  • 30 days of paid vacation
  • Parental pay lift
  • Wellness allowance of 5,000 SEK per year
  • Lots of social happenings
  • Fulltime
Read More
Arrow Right

Senior Manager, Global Insights & Content

The Senior Manager, Global Insights & Content leads the development of an insigh...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
kantar.com Logo
Kantar
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in insights, analytics, data storytelling, or B2B marketing roles
  • Strong analytical skills and comfort working directly with panel, survey, or syndicated datasets
  • Excellent writing and presentation skills
  • able to communicate expertly with senior partners
  • Proficiency in Excel and PowerPoint
  • experience with visualization tools (Power BI, Tableau, etc.) preferred
  • Experience in FMCG, retail, consumer research, or syndicated data environments (e.g., Nielsen, Circana, Kantar) strongly preferred
Job Responsibility
Job Responsibility
  • Mine panel, survey, and analytics data to uncover meaningful insights on shopping, brand, category, and retail behavior across markets
  • Partner with data science and analytics teams to validate assumptions and ensure methodological accuracy
  • Identify recurring and emerging trends that connect consumer behavior to broader economic, cultural, and retail dynamics
  • Lead content development for major initiatives such as Brand Footprint and global trend reports
  • Ensure all content is visually clear, commercially relevant, and adaptable across regions
  • Build scalable story frameworks that can be activated globally and localized regionally
  • Work with Brand Storytelling and Campaign teams to convert insights into marketing narratives
  • Develop and maintain a forward-looking insight calendar aligned to business priorities and market trends
  • Track performance of insight-led content (engagement, amplification, sales usage)
Read More
Arrow Right

Senior Project Manager - Consumer Financing Strategy

We are looking for a Senior Project Manager - Consumer Financing Strategy (f/m/x...
Location
Location
Germany , Berlin
Salary
Salary:
Not provided
auto1.com Logo
AUTO1 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Very good analytical skills and the ability to manage priorities to meet time-sensitive deadlines
  • Up to 5 years of relevant work experience (car credit and/or private leasing) - working for a captive or independent car financing provider, preferably with international scope
  • Proven track record in car financing and/or leasing product design, pricing, and process implementation
  • Autonomy and demonstrated track record working with high-level stakeholders at international scale
  • Completed studies in finance, business administration, engineering, computer science, or a comparable degree programme
  • Strong proficiency in Microsoft Excel and Google Sheets
  • Full proficiency in English is mandatory
Job Responsibility
Job Responsibility
  • Drive commercial performance of consumer financing and private leasing for Autohero customers
  • Design and optimize financial products: pricing, interest rates, and partnership models
  • Lead process implementation and operational improvements for finance offerings
  • Collaborate with Product, Tech, Marketing, Legal, and external partners to launch new customer solutions
  • Use data-driven insights to develop products that transform the online car buying experience
  • Act as the central point of contact between internal teams and financing partners
What we offer
What we offer
  • Above-average corporate pension plan
  • Discounts on well-known brands like Flaconi, Bosch, Apple and Sky
  • Special offers on used cars for you, your family and your friends
Read More
Arrow Right

Senior Project Manager - Consumer Financing Strategy

We are looking for a Senior Project Manager - Consumer Financing Strategy (f/m/x...
Location
Location
Salary
Salary:
Not provided
auto1.com Logo
AUTO1 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Very good analytical skills and the ability to manage priorities to meet time-sensitive deadlines
  • Up to 5 years of relevant work experience (car credit and/or private leasing) - working for a captive or independent car financing provider, preferably with international scope
  • Proven track record in car financing and/or leasing product design, pricing, and process implementation
  • Autonomy and demonstrated track record working with high-level stakeholders at international scale
  • Completed studies in finance, business administration, engineering, computer science, or a comparable degree programme
  • Strong proficiency in Microsoft Excel and Google Sheets
  • Full proficiency in English is mandatory
Job Responsibility
Job Responsibility
  • Drive commercial performance of consumer financing and private leasing for Autohero customers
  • Design and optimize financial products: pricing, interest rates, and partnership models
  • Lead process implementation and operational improvements for finance offerings
  • Collaborate with Product, Tech, Marketing, Legal, and external partners to launch new customer solutions
  • Use data-driven insights to develop products that transform the online car buying experience
  • Act as the central point of contact between internal teams and financing partners
What we offer
What we offer
  • Above-average corporate pension plan
  • Discounts on well-known brands like Flaconi, Bosch, Apple and Sky
  • Special offers on used cars for you, your family and your friends
  • Fulltime
Read More
Arrow Right

Senior Project Manager - Consumer Financing Strategy

We are looking for a Senior Project Manager - Consumer Financing Strategy (f/m/x...
Location
Location
Salary
Salary:
Not provided
auto1.com Logo
AUTO1 Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Very good analytical skills and the ability to manage priorities to meet time-sensitive deadlines
  • Up to 5 years of relevant work experience (car credit and/or private leasing) - working for a captive or independent car financing provider, preferably with international scope
  • Proven track record in car financing and/or leasing product design, pricing, and process implementation
  • Autonomy and demonstrated track record working with high-level stakeholders at international scale
  • Completed studies in finance, business administration, engineering, computer science, or a comparable degree programme
  • Strong proficiency in Microsoft Excel and Google Sheets
  • Full proficiency in English is mandatory
Job Responsibility
Job Responsibility
  • Drive commercial performance of consumer financing and private leasing for Autohero customers
  • Design and optimize financial products: pricing, interest rates, and partnership models
  • Lead process implementation and operational improvements for finance offerings
  • Collaborate with Product, Tech, Marketing, Legal, and external partners to launch new customer solutions
  • Use data-driven insights to develop products that transform the online car buying experience
  • Act as the central point of contact between internal teams and financing partners
What we offer
What we offer
  • Above-average corporate pension plan
  • Discounts on well-known brands like Flaconi, Bosch, Apple and Sky
  • Special offers on used cars for you, your family and your friends
  • Fulltime
Read More
Arrow Right