CrawlJobs Logo

Senior Manager Consumer Insights

adidas.com Logo

Adidas

Location Icon

Location:
United States , Portland

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

Join the Merchandising Planning and Consumer Insights team, the function that connects consumer understanding to strategic direction across North America. As Senior Manager, Consumer Insight, you will support the creation of consumer‑centric strategic business plans and bring clarity, tools, and insights to merchandising teams throughout the go‑to‑market process. Your work will strengthen the merchandising brand strategy and ensure decisions reflect what is most relevant to the consumer.

Job Responsibility:

  • Manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring high‑quality execution through planning and project management processes
  • Perform business and operational analyses to support informed decision‑making at the senior level
  • Analyze proprietary data sets in partnership with analytics teams using tools such as Tableau to identify insights that drive action
  • Source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding
  • Develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences

Requirements:

  • University degree in business or marketing, or equivalent experience
  • Minimum of 7 years of experience in CPG or FMCG
  • Proven experience in marketing, sales, or trade marketing
  • Ability to create strategy using data analytics and consumer insights
  • Experience developing category strategies informed by market trends
  • Leadership skills with experience guiding direct and cross‑functional teams
  • Ability to balance strategic thinking with operational execution
  • Strong communication and presentation skills

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Manager Consumer Insights

Consumer Experience Marketing Senior Manager

Lead the development and execution of data-driven marketing strategies that driv...
Location
Location
Japan , Osaka
Salary
Salary:
12000000.00 - 15000000.00 JPY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
June 11, 2026
Flip Icon
Requirements
Requirements
  • Minimum 3 years of experience in consumer marketing strategy and tactics development, ideally in a multinational company or agency with similar experience
  • Proven ability to lead and manage cross-functional and cross-national project teams
  • Experience working with creative and media agencies, as well as other vendor partners
  • Strong analytical and measurement skills
  • Excellent English communication skills for seamless collaboration with a global team
Job Responsibility
Job Responsibility
  • Lead brand teams in translating customer insights into actionable marketing strategies and campaigns
  • Oversee the development of creative campaigns that align with brand strategy
  • Manage relationships with creative and media agencies
  • Track and analyze marketing performance to identify areas for improvement
  • Champion innovation by exploring new marketing solutions that leverage digital technologies
What we offer
What we offer
  • Health insurance
  • Employee pension insurance
  • Employment insurance
  • Saturdays off
  • Sundays off
  • Holidays off
  • Fulltime
Read More
Arrow Right

Consumer Marketing Manager

The Consumer Marketing Manager is responsible for insulating our base customers ...
Location
Location
United States , Bellevue; Overland Park
Salary
Salary:
84200.00 - 151900.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in related field
  • Master's/Advanced Degree (Preferred)
  • 4-7 years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. (Required)
  • Presentations Strong communications skills by presentation, written and verbal methods (Required)
  • Go-to-market Strategy Experience in defining and driving go-to-market strategies
  • At least 18 years of age
  • Legally authorized to work in the United States
Job Responsibility
Job Responsibility
  • Complete quarterly offers partnering with operations, supply chain, finance, messaging, product management, analytics, consumer insights, pricing and more
  • Assist with the development and implementation of quarterly marketing plans for the Postpaid portfolio
  • Responsible for seeing opportunities based on competitive landscape, business performance and customer pain points
  • Assists with the management of quarterly business performance including results, preparing contingencies and development iterations of the plan in a competitive environment
  • Develop marketing communication materials for senior leadership sharing a customer-centric story
What we offer
What we offer
  • medical, dental and vision insurance
  • flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • Fulltime
Read More
Arrow Right

Senior Manager, Food & Food Partnerships Category

Circle K Ireland is seeking an experienced and results-driven Senior Manager, fo...
Location
Location
Ireland , Dublin
Salary
Salary:
Not provided
https://www.circlek.com Logo
Circle K
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years’ experience in category management, buying, or a similar strategic commercial role
  • proven experience in food service and deli/fresh food operations
  • demonstrated success in concept development, innovation, and “first mover” executions
  • proven leadership and people management skills, with the confidence and ability to effectively influence and align cross-functional teams around a shared food strategy
  • solid experience in working with third-party branded food offers is essential
  • expertise in interpreting and applying consumer insights, brand positioning, and product development strategies
  • strong understanding of retail category management, performance tools, and methods
  • skilled in procurement, contract negotiation, and managing supplier relationships
  • knowledge of NPD, food regulations, quality control, supply chain, and HSE standards
  • excellent communication and presentation skills with experience in pitching strategic growth plans to senior stakeholders
Job Responsibility
Job Responsibility
  • Full end-to-end ownership of the Food Category P&L, delivering growth in sales, margin, units, traffic, and market share
  • lead the development and execution of local food category strategies and tactics aligned with business unit priorities
  • drive innovation and new product development (NPD) to enhance the customer journey and deliver a compelling Food2Go and Bakery offer
  • manage a team of two, providing leadership, mentoring, and coaching to drive engagement, performance, and development
  • implement effective category management practices across the 5Ps (Product, Price, Promotion, Placement, People)
  • conduct regular range reviews, planogram development, and oversee sourcing and supply chain alignment
  • collaborate with central and local suppliers, support procurement activities, and manage local contract negotiations including JBP billing
  • translate consumer insights and market intelligence into actionable plans that strengthen Circle K's position as a first-mover in food innovation
  • support the adoption and execution of annual EU and BU-level marketing, loyalty and category plans, ensuring stakeholder alignment and timely delivery
  • partner with cross-functional teams and branded food providers to deliver best-in-class food concepts and customer experiences
What we offer
What we offer
  • Being part of an energetic, inclusive, and innovative team
  • 5 days on-site at Circle K Support Office
  • permanent position
  • Fulltime
Read More
Arrow Right

Senior Brand Manager

This newly created position reports directly into the Marketing Director and is ...
Location
Location
United Kingdom , Yorkshire
Salary
Salary:
Not provided
ptexecutive.co.uk Logo
PT Executive
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level
  • Background in FMCG – Food, Drink, Non-Food or Consumer Durables
  • Demonstrable experience in brand strategy, NPD and marketing activation
  • Strong commercial mindset with a passion for insight-led innovation
  • Collaborative, proactive and energised by pace and accountability
  • A true brand champion – passionate about premium brands and consumer engagement
Job Responsibility
Job Responsibility
  • Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart
  • Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget
  • Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation
  • Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence
  • Budget Responsibility – Own and manage the annual brand marketing budget
  • Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh
  • Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution
  • Project Involvement – Lead and support ad hoc strategic projects across the wider business
What we offer
What we offer
  • Attractive Salary + Benefits
  • Fulltime
Read More
Arrow Right

Senior Manager Retail Product Development

The Senior Manager Retail Product Development – North America plays a pivotal ro...
Location
Location
United States , Cleveland
Salary
Salary:
101974.00 - 163158.00 USD / Year
engagecleveland.org Logo
Engage Cleveland
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of progressive experience in product management/product development
  • At least 3 years in a leadership role focused on retail channels
  • Strong financial and analytical acumen with ability to build business cases and manage P&L impact
  • Excellent collaboration and communication skills, with experience engaging retail customers and internal executive leadership
  • Demonstrated ability to lead cross-functional and external partnerships (suppliers, reps, firms) to deliver innovative, market-ready solutions
  • Strong presentation skills, with the ability to inspire confidence in Oatey’s innovation story
  • Willingness to travel domestically and internationally (20–30%)
  • Bachelor’s degree in Marketing, Business, Engineering, or related field
  • or equivalent relevant experience in lieu of degree
  • MBA preferred
Job Responsibility
Job Responsibility
  • Lead the development of new retail products from concept through launch, ensuring strategic alignment with customer needs and business objectives
  • Partner with global sales leaders to align new product priorities with Oatey’s strategic growth objectives
  • Foster a culture of innovation by embedding customer insights, competitive benchmarking, and market trends into decision-making
  • Work directly with Sales teams to ensure product strategies achieve both customer and company goals, positioning Oatey as a trusted and innovative partner in retail
  • Collaborate with Sales and Channel Marketing on retailer-specific initiatives, including line reviews, assortment strategies, and promotional planning
  • Present compelling product stories to customers that reinforce Oatey’s reputation as an innovation leader
  • Monitor and analyze performance of current SKUs, identifying risks, opportunities, and actions to maintain shelf presence, margin, and profitability (in partnership with other stakeholders)
  • Partner with suppliers, manufacturer reps, and external firms to co-create new SKUs and solutions that differentiate Oatey in the marketplace
  • Leverage external partnerships to accelerate innovation, ensure feasibility, and enhance value creation for customers
  • Partner with Supply Chain, R&D, and Finance to ensure feasibility, cost-effectiveness, and operational readiness of new and existing product initiatives
What we offer
What we offer
  • Generous paid time off programs and paid company holidays
  • Annual Discretionary Cash Profit Sharing
  • 401(k) with competitive company match
  • Market leading health insurance including medical, dental, vision, and life insurance offerings for associates and qualified dependents
  • Significant company contribution to Health Savings Account with a High Deductible Health Plan (HDHP)
  • Short-Term and Long-Term Disability income protection coverage at no cost to associates
  • Paid Maternity and Paid Parental Leave
  • Tuition reimbursement
  • A robust suite of complementary benefits to support associate well being
  • Fulltime
Read More
Arrow Right

Senior Manager, Industrial Design

WHOOP is on a mission to unlock human performance and healthspan. Through our we...
Location
Location
United States , Boston
Salary
Salary:
152000.00 - 215000.00 USD / Year
whoop.com Logo
Whoop
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10 to 12 years of experience in industrial design with a strong portfolio in consumer electronics or wearable products
  • Proven ability to lead and actively contribute to projects and teams from concept to mass production
  • Deep understanding of ergonomics, CMF, and manufacturing processes such as injection molding, overmolding, and metal finishing
  • Strong storytelling and presentation skills that influence across teams and disciplines
  • Proficiency in CAD (SolidWorks), visualization tools (KeyShot), and Adobe Creative Suite
  • Experience collaborating with engineering and manufacturing partners internationally is preferred
  • Passion for performance, technology, and human-centered design
  • A distinct point of view grounded in curiosity and empathy
  • A commitment to excellence in detail and craftsmanship
  • The ability to balance creative vision with practical execution
Job Responsibility
Job Responsibility
  • Define and drive the design vision for WHOOP hardware, including wearables and accessories, ensuring consistency with brand identity and performance standards
  • Lead concept creation by translating insights, research, and technology into clear product opportunities through sketches, prototypes, and visual storytelling
  • Partner with mechanical, electrical, and manufacturing engineers to maintain design integrity through production
  • Provide mentorship and guidance to industrial designers while raising the standard of craft and creativity across the team
  • Build and refine high-fidelity prototypes for testing, ergonomics, and CMF studies
  • Balance aesthetics, comfort, and usability to create hardware that feels effortless to wear and use
  • Explore new materials, finishes, and processes that elevate quality and sustainability
  • Deliver world-class design outcomes from concept through DFM with attention to detail, precision, and consistency
What we offer
What we offer
  • competitive base salaries
  • meaningful equity
  • benefits
  • generous equity package
  • Fulltime
Read More
Arrow Right

Senior Product Manager - Marketing

Phorest’s Product and Development teams are growing rapidly along with our custo...
Location
Location
Ireland; United Kingdom
Salary
Salary:
Not provided
phorest.com Logo
Phorest
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of Product Management experience, preferably with experience in Marketing
  • Previous experience operating in agile development
  • The ability to independently manage senior stakeholders, drives cross-functional alignment and builds trust through credibility
  • Excellent communication and collaboration skills which create clarity for your audience, articulating the most important details and messaging in a manner appropriate for your audience
  • Ability to lead cross functional teams to deliver business outcomes
  • You use company and industry qualitative and quantitative data to drive data-led decision making, using adoption, engagement, and monetisation metrics to inform direction, prioritise opportunities and validate outcomes
  • Expertise in assessing the level of risk vs. reward when making product recommendations and decisions. You can make recommendations and understand how best to test or validate these assessments
  • Experience setting and tracking key metrics/outcomes for the commercial success of your product, someone who connects roadmap decisions to company vision and commercial outcomes
  • Proven track record of leading through influence across cross-functional squads (Design, Engineering, Sales, Marketing, GTM teams and Support), steering alignment through clarity and context rather than control
  • Seen as a bridge builder — energising peers, helping teams navigate ambiguity, and maintaining momentum behind shared goals
Job Responsibility
Job Responsibility
  • Define and own the Consumer strategic product roadmap, in collaboration with your Lead, for Phorest across all regions (USA, CAN, UK, IE, AUS, DACH, FI and UAE), ensuring it aligns with Phorests vision
  • Develop a thorough understanding of the Phorest company vision and strategic imperatives, commercial KPIs and how your pillar’s products impact these. Become a master user of the product and an expert on Marketing related features and use cases
  • Partner closely with Product Operations and Product Marketing to ensure the successful planning, launch, and adoption of Consumer product initiatives
  • Lead product discovery and delivery using modern product management practices — hypothesis testing, data validation, and MVP iteration — ensuring features tie directly to measurable customer and commercial outcomes
  • Maintain clear north star metrics and success criteria for every release, with transparent tracking and post-launch learning loops
  • Own the steady-state product performance monitoring, being accountable for the business impacts of your products, defining product KPIs and monitoring for mid to long-term impact
  • Demonstrated ability to deeply understand the customer through structured discovery (interviews, salon visits, data analysis) and translate insights into validated problem statements that drive measurable outcomes
  • Comfortable distinguishing assumptions from evidence, using client feedback loops to inform product decisions
  • Actively meet with clients, stay current on trends and understand the needs of our clients and how salons work
  • Be the voice of the salon owner and their clients to drive the creation of the ideal client experience on behalf of salons
What we offer
What we offer
  • Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service
  • As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection
  • We help you travel by providing a bike to work scheme as well as tax saver transport tickets
  • We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause
  • We care for your family and provide Enhanced Maternity and Paternity Benefits
  • We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning
  • Moving house? Phorest employees get 3 moving days.
Read More
Arrow Right

Senior Product Manager (Customer and Control)

Are you passionate about delivering great customer outcomes, championing the voi...
Location
Location
Salary
Salary:
Not provided
admiralgroup.co.uk Logo
Admiral Group Plc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong understanding of regulatory requirements in insurance including deep understanding of FCA Consumer Duty and regulatory reporting requirements and metrics (GIVM)
  • Strong analytical or data-driven background with the ability to interpret data and drive decisions
  • Experience in insurance, financial services or product management
  • Proven ability to use MI and insights to inform decisions and improve customer outcomes
  • Excellent stakeholder management and communication skills with the ability to simplify complex analysis into actionable insight
  • Proven ability to lead cross-functional initiatives
  • Ability to lead through others, coach and develop team members, and drive collaboration
  • Familiarity with customer research and insight mechanisms
  • Organised and able to manage multiple priorities
Job Responsibility
Job Responsibility
  • Lead key governance and regulatory reporting processes such as Fair Value Assessments (FVAs), Customer Outcomes MI (COMI), FCA General Insurance Value Measures (GIVM), ensuring reporting is compliant, accurate and timely
  • Develop and maintain regular, robust reporting for customer performance with tolerances where appropriate
  • Work closely with Finance, Pricing, Risk, Claims, Data Insights and IT to maintain and enhance reporting processes, ensuring high standards of governance and strengthening the link between MI and strategic decision-making
  • Manage Travel Product risk and controls
  • Monitor and report on product performance and customer outcomes
  • Translate complex data including customer feedback, complaints, and research into actionable insights that supports strategic decisions and drives good customer outcomes, whilst balancing commercial performance
  • Drive measurable improvements in customer satisfaction and product understanding
  • Represent Travel Product and champion the customer perspective in product decisions and governance forums
  • Support the Head of Product and wider Travel function in proactively responding to the evolving regulatory environment
  • Inspire and educate Product Managers, fostering a data-driven and customer-first culture
What we offer
What we offer
  • Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays)
  • You also have the option to buy or sell up to an additional five days of annual leave
  • All colleagues eligible for up to £3,600 of free shares each year after one year of service
  • Financial & Mortgage Advice
  • 24-Hour Ecare
  • Cycle to Work Scheme
  • Annual Holiday Allowance
  • Flexible Working
  • Simply Health
  • Private Health Cover
  • Fulltime
Read More
Arrow Right