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Staples Promotional Products Logo Staples Promotional Products · -

Senior Manager, Consumer Insights

United States, Framingham Employment contract 96000.00 - 138400.00 USD / Year · Job Posted June 29, 2026
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Job Description

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision.

Job Responsibility

  • Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities
  • Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience
  • Translate complex research and analytics into clear, compelling narratives that drive business decisions
  • Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams
  • Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning
  • Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact
  • Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance
  • Manage external research vendors, budgets, and multiple concurrent projects
  • Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes

Requirements

  • Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience
  • 8+ years of experience in consumer insights, market research, or customer analytics
  • 3+ years of direct people management experience
  • Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics
  • Hands-on experience applying qualitative and quantitative research methodologies

Nice to have

  • Experience building or transforming a Consumer Insights function or operating model
  • Advanced degree (MBA or equivalent)
  • Experience integrating primary research with analytics or data science
  • Experience in retail, eCommerce, or consumer-facing industries
  • Experience presenting insights to senior leadership or executive audiences
  • Familiarity with segmentation, brand tracking, and customer experience research methodologies

What we offer

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts
  • Company Match 401(k)
  • Physical and Mental Health Wellness programs
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