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Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap
Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups
Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events
Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership
Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs
Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life
Requirements
10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal
Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end
Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy
Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders
Excellent written and verbal communication skills
clear, compelling communicator across member-facing content, internal updates, and executive presentations
Ability to travel domestically and internationally 30%+