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Adyen Logo Adyen · -

Senior Manager, Community Marketing

145000.00 - 195000.00 USD / Year · Job Posted July 03, 2026
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Job Responsibility

  • Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap
  • Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups
  • Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events
  • Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership
  • Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs
  • Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life

Requirements

  • 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal
  • Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end
  • Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy
  • Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
  • Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders
  • Excellent written and verbal communication skills
  • clear, compelling communicator across member-facing content, internal updates, and executive presentations
  • Ability to travel domestically and internationally 30%+

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