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Senior Manager, Clinical Marketing – Emerging Procedures

United States, Austin · Job Posted February 16, 2026
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Job Description

The Senior Manager, Clinical Marketing is responsible for defining and executing the global clinical strategy to drive adoption of new and evolving Focal One applications. This role sits at the intersection of clinical expertise, surgeon engagement, and commercial execution, translating emerging procedural opportunities into structured programs that deliver clear clinical, economic, and patient value.

Job Responsibility

  • Develop and execute emerging procedure strategy
  • Lead the development of procedure-specific clinical marketing strategies
  • Translate strategy into actionable annual and quarterly execution plans
  • Operationalize global initiatives such as KOL development, clinical value definition, and economic value framing
  • Identify and cultivate surgeon champions and potential key opinion leaders
  • Support peer-to-peer education models including live case observations, proctoring, and early adopter programs
  • Develop structured adoption pathways including centers of excellence, early adopter sites, and local or regional workshops
  • Manage Focal One’s clinical marketing presence at key specialty society meetings and academic conferences
  • Plan and execute symposia, peer-to-peer courses, and live or recorded procedural education programs
  • Collaborate with specialty societies and academic partners to support clinical awareness, alignment, and consensus development
  • Support the development of procedure-specific clinical education materials, digital assets, and clinical playbooks
  • Coordinate webinars, symposia, and live clinical education programs
  • Gather clinical insights, unmet needs, and user feedback to continuously refine educational programs
  • Partner with Clinical Applications, Clinical Sales, Product Marketing, Marcom, and Health Economics teams to optimize clinical value messaging
  • Collaborate with Clinical Affairs on evidence generation, publications, and registry data
  • Support Sales and Training with new hire education, procedure launches, and ongoing field communications

Requirements

  • Strong cross-functional experience working across Clinical, Sales, Marketing, and medical teams within healthcare or medical technology environments
  • Solid understanding of procedural medicine workflows and clinical environments
  • Proven ability to position and communicate the clinical and patient value of advanced procedures
  • Comfort with data-driven storytelling using clinical outcomes and peer-reviewed evidence
  • High attention to detail, quality, and compliance with company and regulatory standards
  • Demonstrated capability to manage multiple concurrent projects in a complex, matrixed organization
  • Fluent in English
  • Excellent communication, presentation, project management and negotiation skills with the ability to influence decision-makers and stakeholders at all levels
  • Adaptable and able to thrive in a fast-paced environment with a continuous improvement mindset
  • Proven leader who enjoys building and managing a high performing team
  • Demonstrated success leading cross-functional project teams
  • Authentic and approachable personality that connects with a diverse range of people
  • Motivated self-starter who works well both independently and as part of a team
  • Exhibits high integrity, strong sense of urgency and professional courage
  • Driven by a continuous improvement mindset and big-picture thinking
  • Proven ability to analyze and synthesize large data sets and draw meaningful conclusions
  • Proficient in MS Office Suite, Excel, Word, Outlook, PowerPoint and other business operating systems
  • Bachelor’s degree required. Clinical, scientific, or engineering background preferred
  • Minimum of 7+ years of experience in the medical device industry or healthcare marketing roles
  • Prior exposure to procedural environments, minimally invasive therapies, or physician engagement strongly preferred
  • Experience supporting emerging procedures or new clinical applications highly desirable
  • Ability to travel up to 30–40%, including international and occasional weekend events

Nice to have

  • additional languages a plus
  • Familiarity with CRM platforms and data analysis tools preferred
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