Job Description
You will serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI-answer-engine insights into brand actions. You will help prioritize opportunities, operationalize recommendations, and ensure GEO insights are integrated into brand planning, customer engagement strategies, and omnichannel activation. You will help translate insights from Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, ChatGPT, ChatGPT Health, ChatGPT Healthcare, ChatGPT Clinician, Perplexity, Claude for Healthcare, Claude, Grok, Meta AI, Large Language Models (LLMs), OpenEvidence, Medscape AI, Medscape One, Medscape M1, Doximity, DocAI, DoxGPT, OstroHealth, Ostro, and other emerging answer environments into practical CV / Repatha implications. You will establish a learning connection from search and AI answer behavior into content planning, web experience, analytics, Medical, Legal, Regulatory, Compliance, Privacy, GCCI, agency, and enterprise platform teams. You will help teams understand what HCPs, patients, caregivers, and practice teams are asking; what sources AI systems cite; where content gaps exist; and which approved content should be structured, refreshed, or made easier to find. For CV / Repatha, final pre-prescribing questions are often clinical in nature, including patient identification, efficacy, and safety. This role helps ensure the organization can understand these questions and translate them into approved, findable, credible, measurable, and actionable digital experiences without overstating brand, clinical, or regulatory authority. This role manages its remit end-to-end: strategy translation, planning, requirements, cross-functional alignment, execution readiness, deployment coordination, performance measurement, insight generation, and continuous optimization.
