Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration Job at Amgen (Thousand Oaks)

Job Description

The Senior Manager, Omni Engagement Orchestration will help CV / Repatha move from channel-by-channel execution to an audience-first, signal-informed engagement model. This leader will partner with the Cardiovascular Specialist (CSS) Pod and PCP Pod to turn audience priorities, customer barriers, approved brand strategy, core and supplemental messaging, modular content, field needs, access considerations, engagement signals, and measurement into coordinated experiences across field, CRM, web, paid media, events, access, and support.

Job Responsibility

Lead CV / Repatha audience-first engagement orchestration across HCP and DTC strategies, with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement
Partner with the CSS Pod and PCP Pod to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints
Define orchestration briefs for priority segments that specify the active barrier, lead module, message role, route owner, Tier 1 action, qualifying signals, suppression logic, and KPI
Develop business requirements for segmentation, dynamic audiences, triggered journeys, next best action, next best content, customer engagement scoring, frequency management, reach strategy, field coordination, access/support routing, event follow-up, and journey analytics
Connect approved customer signals into practical business interpretation across CRM, web, field, Veeva, RTE, iCVA, paid media, events, access, support, claims, Rx, lab, HCP identity, primary research, and digital intent sources where available and appropriate
Partner with Analytics, Technology, GCCI, Field, Veeva, CRM, web, media, access, support, Medical, Legal, Regulatory, Compliance, Privacy, agency, and enterprise data teams to coordinate one customer engagement decisioning model
Build cross-functional learning loops with pods and partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration
Support vendor and agency leadership across approved CRM, media, data, point-of-care, access, support, publisher, event, and analytics partners where relevant to CV / Repatha audience strategy
Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches

Requirements

Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience
OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Nice to have

Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities
Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements
Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms
Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, lab data, Rx data, NBRx, payer signals, and paid media signals
Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization
Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement
Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills

What we offer

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

Amgen - All Job Offers

Select Country

Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Senior Manager, Cardiovascular / Repatha Omnichannel Orchestration

Manager, Finance

Independent Domestic Violence Adviser

Software Developer - ServiceNow

Level 3 Nursery Practitioner

Room Leader

Spa Attendant/Supervisor

Residential Child Care Worker

Audit Assistant Manager - Professional Services

Our AI answers in your language