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Senior Manager, Campaign Management

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Marriott Bonvoy

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Location:
United States , Bethesda

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Category:
-

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Contract Type:
Not provided

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Salary:

48.26 - 78.94 USD / Hour
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Job Description:

The Senior Manager, Campaign Management is responsible for leading the planning and execution of integrated, audience-led marketing campaigns that drive measurable business outcomes. This role owns the end-to-end campaign lifecycle—from intake and ideation through execution, optimization, and learning—with a strong emphasis on audience strategy, segmentation, and personalization enabled through the Customer Data Platform (CDP).

Job Responsibility:

  • Own campaign strategy across priority initiatives, ensuring alignment with business goals, customer segments, and go-to-market plans
  • Translate business objectives into integrated, multi-channel audience-led campaign plans
  • Partner with Product Marketing, Growth, Brand, and Sales to define campaign positioning, messaging frameworks, audience strategies, and success metrics
  • Lead annual and quarterly campaign planning, prioritization, and roadmap development
  • Own audience strategy for campaigns, including segmentation, targeting, and personalization approaches across web and app
  • Partner with Customer Data Platform, Analytics, and Martech teams to define audience requirements, data inputs, and activation approaches
  • Ensure effective use of CDP capabilities to support campaign targeting and personalization
  • Translate business and marketing needs into actionable audience definitions, use cases, and activation plans
  • Champion best practices for audience governance, reuse, and scalability across campaigns
  • Identify opportunities to improve personalization, relevance, and customer experience through data-driven audience strategies
  • Oversee end-to-end campaign execution, ensuring high-quality delivery on time and within scope
  • Establish and maintain campaign workflows, timelines, and governance across teams and channels
  • Ensure campaigns are operationally sound, scalable, and compliant with brand, and legal
  • Act as escalation point for campaign risks, trade-offs, and delivery challenges
  • Define KPIs and measurement frameworks to evaluate campaign effectiveness and ROI
  • Support A/B and multivariate testing efforts, partnering with Digital Experiments Team, Product, and Marketing to define hypotheses, test designs, success metrics, and learnings to inform future campaigns and audience strategies
  • Partner with Analytics to analyze performance, identify insights, and drive data-informed optimization
  • Lead post-campaign readouts and synthesize insights into actionable recommendations
  • Continuously improve campaign effectiveness through testing, experimentation, and learnings
  • Serve as a senior campaign leader and trusted partner to Marketing, Product, Sales, and Operations stakeholders
  • Influence without authority to align teams around shared goals, timelines, and priorities
  • Communicate campaign plans, progress, and results clearly to senior leadership
  • Contribute to broader marketing strategy, operating model, and tooling decisions
  • Define and evolve the campaign management operating model, including intake, prioritization, and execution standards
  • Help evolve testing and experimentation frameworks, ensuring consistent processes, documentation, and learnings across campaigns
  • Evaluate and optimize campaign tools, platforms, and technologies
  • Drive standardization and scalability while maintaining flexibility for business needs
  • Identify opportunities to improve efficiency, speed, and quality of campaign delivery

Requirements:

  • 5+ years of experience in campaign management, integrated marketing, or growth marketing
  • Proven experience leading complex, multi-channel marketing campaigns end-to-end
  • Strong strategic thinking with the ability to translate strategy into execution
  • Experience working cross-functionally with Marketing, UX/Design, Analytics, and Operations
  • Data-driven mindset with strong understanding of campaign measurement and optimization
  • Excellent communication, stakeholder management, and presentation skills

Nice to have:

  • Experience in B2B, B2C, or lifecycle marketing at scale
  • Experience building or evolving campaign operating models and processes
  • Experience with marketing automation, Adobe Experience Cloud, Microsoft Excel
  • Experience supporting multiple audiences, segments, or product lines
  • Experience supporting or partnering on A/B testing and experimentation programs, including hypothesis development and execution
  • Background in agile or test-and-learn marketing environments
What we offer:
  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • medical coverage
  • dental coverage
  • vision coverage
  • health care flexible spending account
  • dependent care flexible spending account
  • life insurance
  • disability insurance
  • accident insurance
  • adoption expense reimbursements
  • paid parental leave
  • paid sick leave
  • paid time off
  • holidays

Additional Information:

Job Posted:
April 17, 2026

Expiration:
April 29, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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