Senior Manager, Campaign Management Job at Marriott Bonvoy (Bethesda)

Job Description

The Senior Manager, Campaign Management is responsible for leading the planning and execution of integrated, audience-led marketing campaigns that drive measurable business outcomes. This role owns the end-to-end campaign lifecycle—from intake and ideation through execution, optimization, and learning—with a strong emphasis on audience strategy, segmentation, and personalization enabled through the Customer Data Platform (CDP).

Job Responsibility

Own campaign strategy across priority initiatives, ensuring alignment with business goals, customer segments, and go-to-market plans
Translate business objectives into integrated, multi-channel audience-led campaign plans
Partner with Product Marketing, Growth, Brand, and Sales to define campaign positioning, messaging frameworks, audience strategies, and success metrics
Lead annual and quarterly campaign planning, prioritization, and roadmap development
Own audience strategy for campaigns, including segmentation, targeting, and personalization approaches across web and app
Partner with Customer Data Platform, Analytics, and Martech teams to define audience requirements, data inputs, and activation approaches
Ensure effective use of CDP capabilities to support campaign targeting and personalization
Translate business and marketing needs into actionable audience definitions, use cases, and activation plans
Champion best practices for audience governance, reuse, and scalability across campaigns
Identify opportunities to improve personalization, relevance, and customer experience through data-driven audience strategies
Oversee end-to-end campaign execution, ensuring high-quality delivery on time and within scope
Establish and maintain campaign workflows, timelines, and governance across teams and channels
Ensure campaigns are operationally sound, scalable, and compliant with brand, and legal
Act as escalation point for campaign risks, trade-offs, and delivery challenges
Define KPIs and measurement frameworks to evaluate campaign effectiveness and ROI
Support A/B and multivariate testing efforts, partnering with Digital Experiments Team, Product, and Marketing to define hypotheses, test designs, success metrics, and learnings to inform future campaigns and audience strategies
Partner with Analytics to analyze performance, identify insights, and drive data-informed optimization
Lead post-campaign readouts and synthesize insights into actionable recommendations
Continuously improve campaign effectiveness through testing, experimentation, and learnings
Serve as a senior campaign leader and trusted partner to Marketing, Product, Sales, and Operations stakeholders
Influence without authority to align teams around shared goals, timelines, and priorities
Communicate campaign plans, progress, and results clearly to senior leadership
Contribute to broader marketing strategy, operating model, and tooling decisions
Define and evolve the campaign management operating model, including intake, prioritization, and execution standards
Help evolve testing and experimentation frameworks, ensuring consistent processes, documentation, and learnings across campaigns
Evaluate and optimize campaign tools, platforms, and technologies
Drive standardization and scalability while maintaining flexibility for business needs
Identify opportunities to improve efficiency, speed, and quality of campaign delivery

Requirements

5+ years of experience in campaign management, integrated marketing, or growth marketing
Proven experience leading complex, multi-channel marketing campaigns end-to-end
Strong strategic thinking with the ability to translate strategy into execution
Experience working cross-functionally with Marketing, UX/Design, Analytics, and Operations
Data-driven mindset with strong understanding of campaign measurement and optimization
Excellent communication, stakeholder management, and presentation skills

Nice to have

Experience in B2B, B2C, or lifecycle marketing at scale
Experience building or evolving campaign operating models and processes
Experience with marketing automation, Adobe Experience Cloud, Microsoft Excel
Experience supporting multiple audiences, segments, or product lines
Experience supporting or partnering on A/B testing and experimentation programs, including hypothesis development and execution
Background in agile or test-and-learn marketing environments

What we offer

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical coverage
dental coverage
vision coverage
health care flexible spending account
dependent care flexible spending account
life insurance
disability insurance
accident insurance
adoption expense reimbursements
paid parental leave
paid sick leave
paid time off
holidays

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