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The Manager, Strategic Business Development serves as a key liaison between the company and lottery customer staff, driving strategic initiatives to maximize sales and market impact. This role is responsible for developing and launching innovative new game concepts, and promotions, conducting market research, and analyzing performance data to inform business decisions and growth strategies.
Job Responsibility:
Act as the primary point of contact between the company and lottery customer staff to share sales insights, industry best practices, gather feedback, and identify opportunities for growth
Lead the development and implementation of new games and promotional strategies tailored to the Colorado market
Develop and support player loyalty program strategies and initiatives to enhance engagement and retention
Design and present retailer incentive programs that drive sales and strengthen retailer relationships
Create and collaborate on second-chance and bonus draw opportunities to maximize player participation and satisfaction
Forecast sales performance using market research and historical data to support strategic planning
Coordinate market research efforts in collaboration with corporate research teams and lottery customers
Present actionable recommendations to internal and external stakeholders based on research findings and business analysis
Manage cross-functional projects, ensuring timely and successful execution of game launches and promotional campaigns
Conduct in-depth business analysis of new game concepts and promotional initiatives
Monitor and evaluate game and promotion performance, including awareness, participation, and sales metrics
Prepare detailed reports and communicate findings to senior leadership to guide future strategy
Other duties as assigned
Requirements:
Bachelor’s degree in Business, Marketing, Economics, or related field
5+ years of experience in strategic business development, product management, or marketing, preferably in the lottery, gaming, or consumer products industry
Strong analytical skills with experience in market research and data-driven decision-making
Excellent communication and presentation skills
Proven ability to manage complex projects and cross-functional teams
Creative thinker with a passion for innovation and customer engagement
Nice to have:
MBA preferred but not required
Experience with lottery or gaming products
Familiarity with sales forecasting tools and methodologies
Ability to translate market insights into actionable business strategies
What we offer:
Medical, dental, and vision benefits start on day one
12 paid holidays plus 2 floating holidays per year
3 weeks of paid vacation per year (accrued)
Accrued sick time
401k with employer match and 100% vested day one
Company paid parental leave, life insurance, short term disability and long-term disability