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You will lead outreach with potential brand partners to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series. At the earliest stages of development, you will work cross-functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach. You will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner’s marketing priorities.
Job Responsibility:
Building the strategic vision for brand partnerships in Italy, identifying brands that might be a good fit for the Netflix brand and/or key Netflix titles
Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution
Writing strategy briefs and building the foundations of a strategic intersection between the brand and the title
Drafting and negotiating deal memos and contractual agreements
Experience working alongside Ad Sales and Consumer Products functions
Development of memos, in English, that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond)
Providing guidance and feedback to partner creative agencies and brands
Working closely with internal creative groups as well as external agency partners
Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands
Drive successful integration of broader creative content and brand initiatives at Netflix and our strategic partners
Collaboration with cross-functional teams including Ads, Creative Marketing, Marketing Planning, Content, Production, Events, Social and Public Relations
Requirements:
10+ years of experience developing, negotiating, and executing incredibly creative entertainment partnerships or brand campaigns
Experience within a film or TV environment, either directly within an entertainment organization or being brand/agency side having collaborated within entertainment
Clear and articulate writer, in both Italian and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty
Regular travel to Milan
Proven experience in brand, entertainment and/or consumer marketing in a brand side or agency (creative/publisher/media) role
Has demonstrated the ability to leverage research, insights and analytics to inform creative strategy
Able to give strong input on strategy and a clear POV on creative work
Experience and palpable passion for building great content marketing programs that are unique and scalable
Demonstrated ability to prioritize and drive results
Has a record of cultivating relationships and a deep level of respect with top brand marketers