Senior Manager, Brand Marketing

• Develop and implement brand marketing strategies for KAYAK in the UK and Momondo in the Nordics, aligned with consumer insights, brand positioning, and business goals
• Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination
• Identify and use local consumer and market insights to tailor brand marketing strategies for the UK and Nordic markets
• Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life
• Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors
• Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance
• Adapt global creative and messaging to ensure cultural relevance and resonance in the UK and Nordic markets
• Track campaign performance, define important metrics, and deliver actionable insights to optimize future activity
• Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships)
• Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touch points
• Lead the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging in the UK and Nordic markets
• Manage relationships with media agencies in the UK, and liaise with the Creative team on coordination with creative agencies and production partners

• 10+ years of brand marketing experience with a strong understanding of the UK market
• exposure to Nordic markets is a plus
• Proven experience leading integrated campaigns across both traditional and digital channels
• Strong media planning and vendor negotiation skills
• Experience identifying and managing brand partnerships or sponsorship deals
• Skilled in briefing creative teams and managing asset production processes
• Strategic problem solver with strong cultural awareness and attention to local market nuance
• Highly collaborative, organized, and thorough
• Fluent in English
• a Nordic language is a plus

Nordic language proficiency

• Work from (almost) anywhere for up to 20 days per year
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 5 weeks paid vacation
• Private health & dental insurance
• Income protection and life assurance
• Employee Assistance Program - including 24/7 GP & free legal advice
• Pension plan contributions
• Discounted gym membership
• Bike2Work
• Season ticket loan
• Social events & Thursday happy hours
• Free lunch 2 days per week