Senior Manager, Brand Marketing, Edition Hotels Job at Marriott Bonvoy (Bethesda)

Job Description

Strategic, culturally attuned brand storyteller role supporting the Senior Director, Brand Marketing in leading go-to-market strategies, experiential activations, and campaign development for EDITION. Responsible for amplifying EDITION's global brand relevance across owned, earned, and paid channels.

Job Responsibility

Support the execution of EDITION's global marketing plan across key brand campaigns, hotel openings, digital/social content, and partnership activations
Act as brand guardian, ensuring brand voice and visual identity are applied consistently across consumer-facing platforms
Lead integrated marketing campaign planning with internal and external stakeholders
Manage marketing asset development, including creative toolkits, templates, promotional packages, and marketing collateral
Support hotel-level programming by coordinating messaging and marketing tools across pre-opening and post-launch phases
Collaborate with paid media teams to manage media strategy and ensure campaign goals are aligned with global brand objectives

Requirements

4-year degree from an accredited university in Marketing, Business, Communications, or related field
5+ years of progressive experience in brand marketing, preferably in luxury, lifestyle, or hospitality sectors
Demonstrated ability to lead cross-functional initiatives, manage complex projects, and work in a matrixed global organization
Proven experience in integrated campaign management, partnership activation, and content marketing
Strong visual and written communication skills with a sharp creative eye
Budget management and performance tracking expertise

Nice to have

Experience in travel, luxury, or hospitality brands strongly preferred
Understanding of brand storytelling, content strategy, and digital/social media marketing
Experience with creative agency management and internal brand governance
Familiarity with luxury customer insights, consumer behavior, and global marketing trends

What we offer

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical, dental, vision coverage
health care flexible spending account
dependent care flexible spending account
life insurance
disability insurance
accident insurance
adoption expense reimbursements
paid parental leave
paid sick leave
PTO
minimum of 9 holidays annually

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Senior Manager, Brand Marketing, Edition Hotels

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