Senior Manager, Brand Management, W Hotels

The Senior Manager, W Hotels is an integral member Global W Team. This role is critical in supporting and driving forward the brand strategy for the iconic W Hotels brand with an emphasis on the branded guest experience, differentiated brand programming and brand service and culture initiatives. This individual will act as a brand ambassador ensuring the strategic direction and growth of the brands aligns with the overall vision, while driving adherence to strategic and business objectives. This leader must understand the value of and how to drive and sustain brand culture. In addition, this leader manages the team, resources, and budget allocation. The Senior Manager supports efforts in defining and enhancing the guest experience in a way that is consistent with the brand business models and drives brand relevance, awareness, and perception. This experience ranges from building brand preference for both customers, owners, and investors, to on-site product and service touchpoints. To drive these efforts, the Senior manager will focus on supporting the strategic direction and execution of the brand strategy and multi-year planning efforts, executing the brand priorities and drive brand performance.