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Senior Manager, Brand & Content Marketing

https://www.cvshealth.com/ Logo

CVS Health

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Location:
United States, Work At Home, Rhode Island

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Category:
-

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Contract Type:
Employment contract

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Salary:

67900.00 - 199144.00 USD / Year

Job Description:

The Senior Manager, Brand & Content Marketing is responsible for shaping the newly established CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability. You will be part of cross functional teams focused on building and implementing a new brand core to the CVS Health strategy. This position is strategic, emphasizing compelling narratives and storytelling to attract business, drive loyalty, and advocacy.

Job Responsibility:

  • Develop the brand strategy for CVS Healthspire Payor Solutions inclusive of content strategy and tactical execution planning and activation
  • strategic ownership over key brand channels including website and marketing channels
  • lead cross functional teams on brand implementation across product assets, marketing materials and digital properties
  • partner with product marketing on prioritization of content publishing

Requirements:

  • 7-10 years of experience with healthcare, PBM, retail pharmacy or relevant B2B industry
  • 3+ years of cross-functional leadership experience
  • 1+ years of people management experience

Nice to have:

  • Expertise in B2B brand marketing
  • expertise of leveraging a surround sound/cross channel approach
  • proven ability to partner cross functionally at all levels of the organization
  • ability to synthesize and structure complex information
  • strong story telling & quantitative and qualitative evidence
What we offer:
  • Affordable medical plan options
  • a 401(k) plan (including matching company contributions)
  • employee stock purchase plan
  • wellness screenings
  • tobacco cessation and weight management programs
  • confidential counseling and financial coaching
  • paid time off
  • flexible work schedules
  • family leave
  • dependent care resources
  • colleague assistance programs
  • tuition assistance
  • retiree medical access

Additional Information:

Job Posted:
May 31, 2025

Expiration:
June 30, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:
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