Senior Manager, Brand & Content Marketing, CVS Health

Senior Manager, Brand & Content Marketing

CVS Health

Location:
United States, Work At Home, Rhode Island

Category:
-

Contract Type:
Employment contract

Salary:

67900.00 - 199144.00 USD / Year

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Job Description:

The Senior Manager, Brand & Content Marketing is responsible for shaping the newly established CVS Healthspire Payor Solutions brand and storytelling to generate awareness and favorability. You will be part of cross functional teams focused on building and implementing a new brand core to the CVS Health strategy. This position is strategic, emphasizing compelling narratives and storytelling to attract business, drive loyalty, and advocacy.

Job Responsibility:

Develop the brand strategy for CVS Healthspire Payor Solutions inclusive of content strategy and tactical execution planning and activation
strategic ownership over key brand channels including website and marketing channels
lead cross functional teams on brand implementation across product assets, marketing materials and digital properties
partner with product marketing on prioritization of content publishing

Requirements:

7-10 years of experience with healthcare, PBM, retail pharmacy or relevant B2B industry
3+ years of cross-functional leadership experience
1+ years of people management experience

Nice to have:

Expertise in B2B brand marketing
expertise of leveraging a surround sound/cross channel approach
proven ability to partner cross functionally at all levels of the organization
ability to synthesize and structure complex information
strong story telling & quantitative and qualitative evidence

What we offer:

Affordable medical plan options
a 401(k) plan (including matching company contributions)
employee stock purchase plan
wellness screenings
tobacco cessation and weight management programs
confidential counseling and financial coaching
paid time off
flexible work schedules
family leave
dependent care resources
colleague assistance programs
tuition assistance
retiree medical access

Additional Information:

Job Posted:
May 31, 2025

Expiration:
June 30, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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