Senior Manager Brand Communications

Planning: Pro-actively develops and recommends category priorities, business initiatives, integrated advertising, communication strategies and its derived programs according to global GO-TO-Market plan and local marketing plan. Suggests how to strategically position adidas to convey the brand as innovative and inspirational. Provides input into the annual and quarterly media/advertising plan in close coordination with the creative, media, digital, and PR agencies. Provides input into the annual and quarterly marketing plan and provides input into the brand asset plans. Strategically utilizes our global and local sponsored athletes/celebs/KOLs, teams, and events with effective communication initiatives to provide the authentic link to our technical product ranges. Creates comprehensive action plans for all product campaign projects with the aim to maximize brand and (new) product exposure while maximizing efficiency. Identifying how global communications can be adapted and implemented or developed to local initiatives. Develop rollout plans that are in line with the marketing plan and time frame. Constantly liaises with Retail and Sales and with other communications disciplines to ensure smooth implementation. Proactively works with Sports Marketing, Cultural marketing and Retail Marketing teams in supporting all their brand activations and all trade meetings with aim to position the brand as set out in our objectives. Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding. Management: Manages sourcing of all (locally produced) campaign material at the lowest price while still maintaining good quality and adidas standards. Sources, establishes strong relationships and manages day-to-day activities with relevant global stakeholders, club partners, specialty accounts, communities, agency partners and vendors. Proactively directs the team to create the most innovative and creative ideas. Provides briefings to the Creative Services to convey the desired retail presence and image at retail. Financial: Develop and Manage category budget plan based on agreed marketing calendar of a good balance of brand and commercial needs. Follows, maximizes and controls the budget as set according to the Marketing Plan. Suggests future campaign budgets. Negotiates and develops quotations with vendors by setting clear objectives and expectations. Evaluates and recommends pricing levels for all campaign purchases. Systems and Processes: Develops and implements planning and execution processes, follows the marketing plan timely, and that maximizes brand and (new) product exposure. Executes and tracks the Brand Communications plan. Co-ordinate all launches of relevant material with Category Merchandising team and Sales department. Establishes and maintains system to track and restock inventories for all related materials. Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports. Benchmarks on the progress in the brand perception of consumers. Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects.