Senior Manager, Brand Activation Job at Adidas

Job Description

Driver of brand achievement of its mission to become the leading sports brand in the country. Shared responsibility for local brand P/L; and driving Brand Equity/Strength. With that, act as the strategic centre for the organization to develop formidable GTM plans by working with local and regional cross functional stakeholders as well as external partners.

Job Responsibility

Drive and monitor brand team to achieve Brand equity scores
Local brand P/L shared responsibility (incl. MWB planning and management in partnership with finance)
Single point of contact for marketing for country GM, country shared functions/commercial leads and SEA
Implementation of the global / SEA brand strategy on country level
Review, identify, and actively build a strong alliance of external partners to develop plans, and drive value in partnership with NTP
Execution of local brand and sports marketing activation programs (yearly marketing plan)
Brand communication execution of area plans: ATL, BTL, PR, Sports Marketing, Social Media and Digital
All marketing communication processes monitoring and 360 executions
Execute all communication tools & channels in close alignment with SEA (e.g. Account campaigns, generic POS, advertising, event concepts and graphics)
Execute strong and differentiated retail marketing plans across network of stores and ensure visual merchandising excellence specifically in retail and franchise
Local market research when / if applicable (consumer focus)
Ownership of Entertainers & Influencers Marketing
Management of relationships with teams / athletes
Co-create country seasonal range by developing key assortment plans, defining exclusivity, whilst balancing overlaps to ensure an efficient yet cutting-edge brand driven range
Manage the category Sales / Brand targets for the country as per SEA guidelines in terms of net sales, margins, sell through, stock turn, market share, Brand equity
Align the category forecasting process in co-operation with the local Sales, local planning, in line with SEA team to ensure country needs and parameters for delivery of targets are met
Align and synchronize specific market needs with area direction for Price / standard margin delivery
Implement integrated marketing packages at market level (end to end responsibility)
Monitoring and feedback of campaign impact
Deliver market specific tactical product packages aligned with the area category marketing team to achieve top-line and margin targets
Implement Integrated Marketing Brand Efforts
Lead the quarterly sell-in and key account pre-line meetings
Drive optimal implementation of area range package across channels
Assist Sales in pre-line meetings by aligning relevant range offer and providing sell though enhancing solutions
Rationalize key account needs and provide feedback and recommendation to area for courses of action
Monitor regularly compliance to the set range distribution channel guidelines
Ensure delivery of category product range internally and externally (to key retailers)
Drive shelf space acquisition and new business development opportunities with sales teams
Develop & nurture an effective and performance team
Ensure motivation and functional effectiveness of the team that will allow brand adidas to achieve its objectives
Perform periodic performance review, individual performance plan and put forward a recommendation to Management
Actively participating in the operational and strategic decision-making process in country
Ensuring the operational needs of company are met (i.e. that business critical processes are in place and working)
Liaise with local agencies and ensure execution of all SEA aligned brand concepts in country and within given budget purview
Protecting interests and assets of company
Building and developing the local team
Actively support the development plans of other departments and promote cross department co-operation

Requirements

Master or Degree in Marketing or Business Administration or related field
Minimum 8 years’ experience in Marketing or Sales experience in Sporting Goods or Consumer Goods Industry
PC literature, excellent oral and written communication skills in English and local languages

Nice to have

Preferable experience in the sport or clothing industry
Ideal if there is experience in at 2 areas within the following: trade marketing, brand communications, media planning, visual merchandising

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Senior Manager, Brand Activation

Job Description

Job Responsibility

Requirements

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