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The Senior Manager, B2B Events + Experiences US/CN is responsible for managing the execution of all GSO customer and industry events, including but not limited to The Exchange series, customer advisory boards, internal customer events, tradeshows across US and Canada. Responsibilities include all tasks related to event management, including identifying and evaluating event sites, organizing programs/agendas/activities, and managing all event logistics. Incumbent is also responsible for managing the events/programs within a defined budget with a clear understanding of policies and procedures. They work in tandem with stakeholders to develop content and approach for the events.
Job Responsibility:
Plan and manage event logistics for B2B customer events, internal meetings, and trade events
Develop and maintain the annual US/CN B2B events calendar
Serve as the US/CN subject matter expert on the global B2B events team
Partner with internal stakeholders to align event objectives and execution plans
Lead end-to-end event logistics, including site inspections, program design, and event flow
Coordinate food and beverage, entertainment, amenities, group activities, and marketing collateral
Manage event registration processes, including building and maintaining registration sites
Coordinate travel logistics for leaders, team members, and customers, including airfare, lodging, and transportation
Manage distribution of meeting materials and presentations
Monitor and control program costs to ensure adherence to approved budgets
Partner with the B2B Events & Experiences team to ensure brand standards and brand voice are consistently applied
Manage and maintain B2B tradeshow booths, including branding, vendor coordination, and on-time execution
Serve as liaison with approved graphic design and external vendors
Support continent-level communications for US/CN sales organizations
Ensure compliance with Marriott policies, procedures, and confidentiality standards
Maintain consistent stakeholder and client communication to ensure seamless event execution
Plan and lead pre- and post-event meetings to ensure alignment and coordination
Develop, distribute, and analyze post-event surveys
summarize insights and present findings to senior leadership
Identify opportunities to enhance event effectiveness, ROI, and customer satisfaction
Demonstrate professionalism, discretion, and superior customer service across all engagements
Effectively prioritize work, manage competing deadlines, and operate independently
Collaborate effectively across teams, functions, and virtual environments
support special projects and other duties as assigned
Requirements:
4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major
5+ years of relevant professional experience in hospitality/event management/meetings + event planning or related function
Proficiency in both written and spoken English
Previous experience in event management/meeting planning
Demonstrated project management
Nice to have:
Proficiency in both written and spoken English
Previous experience in event management/meeting planning