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The Senior Manager, B2B Content Site Strategy & UX, leads the strategic vision, experience design, and platform evolution for the B2B Content Site. This role owns the end-to-end site user journey — using our platform as a mid-funnel connectivity driver, turning interest into action through an intuitive, high-performing digital experience. Partnering across content, SEO, product, engineering, marketing analytics and agency teams, this leader ensures the platform delivers measurable business impact at speed and scale.
Job Responsibility:
Define and lead the end-to-end site strategy and UX roadmap, aligning business goals, customer insights, SEO priorities, and technical capabilities into a clear, KPI-driven plan
Own the strategy and execution of prospect and customer journey design across the content site — partnering with the Content Strategy & Production and Acquisition teams to drive engagement and nurture audiences down funnel
Lead cross-functional delivery across agency partners, engineering, and product ownership to translate strategy into prioritized backlogs, sprint execution, and on-time delivery
Translate research, behavioral analytics, and experimentation (A/B testing, heatmapping, usability testing) into actionable feature enhancements, personalization strategies, and measurable optimization plans
Oversee site architecture, taxonomy, tagging, governance, and platform strategy (AEM, integrations, migrations, performance, security), ensuring scalability, compliance, accessibility (WCAG), and technical SEO excellence
Deliver executive-ready reporting and forward-looking insights, clearly articulating site performance, experimentation outcomes, and growth opportunities to senior leadership
Manage one direct report, who acts as the site PO and is responsible for roadmap execution
Requirements:
5+ years of relevant experience in web strategy, digital product management, UX, or content platform leadership within complex, matrixed organizations
Proven ability to translate business strategy and customer needs into scalable digital roadmaps and intuitive user experiences
Experience in CMS platforms, technical SEO, analytics tools, modern web architecture, and agile product delivery models
Experience leading cross-functional teams (engineering, product, agencies, SEO, content) and influencing stakeholders at all levels
Demonstrated expertise in experimentation (A/B testing), data analysis, and performance reporting tied to KPIs and conversion metrics
Exceptional communication, executive presence, and documentation skills, with the ability to operate comfortably in ambiguity and drive clarity across stakeholders
What we offer:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program