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Senior Manager - B2B Content Site Strategy & UX

americanexpress.com Logo

Amex

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Location:
United States , New York

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Category:
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Contract Type:
Not provided

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Salary:

103750.00 - 174750.00 USD / Year
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Job Description:

The Senior Manager, B2B Content Site Strategy & UX, leads the strategic vision, experience design, and platform evolution for the B2B Content Site. This role owns the end-to-end site user journey — using our platform as a mid-funnel connectivity driver, turning interest into action through an intuitive, high-performing digital experience. Partnering across content, SEO, product, engineering, marketing analytics and agency teams, this leader ensures the platform delivers measurable business impact at speed and scale.

Job Responsibility:

  • Define and lead the end-to-end site strategy and UX roadmap, aligning business goals, customer insights, SEO priorities, and technical capabilities into a clear, KPI-driven plan
  • Own the strategy and execution of prospect and customer journey design across the content site — partnering with the Content Strategy & Production and Acquisition teams to drive engagement and nurture audiences down funnel
  • Lead cross-functional delivery across agency partners, engineering, and product ownership to translate strategy into prioritized backlogs, sprint execution, and on-time delivery
  • Translate research, behavioral analytics, and experimentation (A/B testing, heatmapping, usability testing) into actionable feature enhancements, personalization strategies, and measurable optimization plans
  • Oversee site architecture, taxonomy, tagging, governance, and platform strategy (AEM, integrations, migrations, performance, security), ensuring scalability, compliance, accessibility (WCAG), and technical SEO excellence
  • Deliver executive-ready reporting and forward-looking insights, clearly articulating site performance, experimentation outcomes, and growth opportunities to senior leadership
  • Manage one direct report, who acts as the site PO and is responsible for roadmap execution

Requirements:

  • 5+ years of relevant experience in web strategy, digital product management, UX, or content platform leadership within complex, matrixed organizations
  • Proven ability to translate business strategy and customer needs into scalable digital roadmaps and intuitive user experiences
  • Experience in CMS platforms, technical SEO, analytics tools, modern web architecture, and agile product delivery models
  • Experience leading cross-functional teams (engineering, product, agencies, SEO, content) and influencing stakeholders at all levels
  • Demonstrated expertise in experimentation (A/B testing), data analysis, and performance reporting tied to KPIs and conversion metrics
  • Exceptional communication, executive presence, and documentation skills, with the ability to operate comfortably in ambiguity and drive clarity across stakeholders
What we offer:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

Additional Information:

Job Posted:
March 22, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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