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We are looking for a Senior Manager of Amazon Media and Growth to lead the strategy and execution of our Amazon performance marketing. In this role, you will be the organization’s go to expert on Amazon media—guiding investment decisions, elevating performance, and ensuring our retail media efforts connect seamlessly to broader brand and commercial priorities.
Job Responsibility:
Lead Performance Media Strategy and Execution
Oversee strategy for Amazon Sponsored Ads and Amazon’s demand side platform, working closely with agency partners
Conduct hands on audits of campaigns, including structure, keyword strategy, bidding approach, budget allocation, and search term insights
Identify opportunities to improve visibility, strengthen keyword coverage, and balance defensive and growth driving tactics
Ensure a full funnel media approach that includes search, competitor conquesting, retargeting, and new customer acquisition
Guide agencies on budget pacing, efficiency versus growth trade offs, and performance metrics
Diagnose shifts in performance—such as changes in impressions, conversion rates, or product availability—and recommend solutions
Partner with sales and finance teams to understand weekly performance drivers and forecast media attributed sales
Shape Category and Growth Strategy
Develop category level growth plans for Amazon, including assortment strategy, hero product focus, and pricing and pack architecture
Identify whitespace opportunities and competitive gaps
Translate search behavior and demand signals into actionable insights for category and brand teams
Inform innovation planning by sharing trends and unmet consumer needs
Build annual and quarterly media investment frameworks aligned to category priorities
Create performance dashboards for leadership and lead monthly business reviews for Amazon
Connect Retail Media to Brand and Cross Channel Marketing
Ensure Amazon media strategies align with broader brand campaigns and creative direction
Partner with brand, media, and shopper teams to identify opportunities for amplification on Amazon
Provide input into product detail page content, creative strategy, launch plans, and promotional approaches
Connect Amazon performance insights to the broader marketing learning agenda
Requirements:
5–8+ years of experience in Amazon performance marketing or retail media
Hands on experience managing campaigns in Amazon advertising platforms
Experience leading or managing external agencies
Strong understanding of keyword strategy, full funnel retail media, budget allocation, and new customer acquisition metrics
Experience working cross functionally with brand, sales, and finance teams
Strong commercial acumen and the ability to connect media decisions to business outcomes
Experience building strategy presentations for senior leadership
Nice to have:
Experience in consumer packaged goods or consumer goods industries
Experience with Amazon Vendor Central
Familiarity with bid management tools such as Pacvue or Skai
Experience with performance analytics tools such as Stackline or Circana
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)