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Senior Manager, Amazon Media & Growth

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Unilever

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Location:
United States , Hoboken

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Category:
-

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Contract Type:
Not provided

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Salary:

103000.00 - 180200.00 USD / Year

Job Description:

We are looking for a Senior Manager of Amazon Media and Growth to lead the strategy and execution of our Amazon performance marketing. In this role, you will be the organization’s go to expert on Amazon media—guiding investment decisions, elevating performance, and ensuring our retail media efforts connect seamlessly to broader brand and commercial priorities.

Job Responsibility:

  • Lead Performance Media Strategy and Execution
  • Oversee strategy for Amazon Sponsored Ads and Amazon’s demand side platform, working closely with agency partners
  • Conduct hands on audits of campaigns, including structure, keyword strategy, bidding approach, budget allocation, and search term insights
  • Identify opportunities to improve visibility, strengthen keyword coverage, and balance defensive and growth driving tactics
  • Ensure a full funnel media approach that includes search, competitor conquesting, retargeting, and new customer acquisition
  • Guide agencies on budget pacing, efficiency versus growth trade offs, and performance metrics
  • Diagnose shifts in performance—such as changes in impressions, conversion rates, or product availability—and recommend solutions
  • Partner with sales and finance teams to understand weekly performance drivers and forecast media attributed sales
  • Shape Category and Growth Strategy
  • Develop category level growth plans for Amazon, including assortment strategy, hero product focus, and pricing and pack architecture
  • Identify whitespace opportunities and competitive gaps
  • Translate search behavior and demand signals into actionable insights for category and brand teams
  • Inform innovation planning by sharing trends and unmet consumer needs
  • Build annual and quarterly media investment frameworks aligned to category priorities
  • Create performance dashboards for leadership and lead monthly business reviews for Amazon
  • Connect Retail Media to Brand and Cross Channel Marketing
  • Ensure Amazon media strategies align with broader brand campaigns and creative direction
  • Partner with brand, media, and shopper teams to identify opportunities for amplification on Amazon
  • Provide input into product detail page content, creative strategy, launch plans, and promotional approaches
  • Connect Amazon performance insights to the broader marketing learning agenda

Requirements:

  • 5–8+ years of experience in Amazon performance marketing or retail media
  • Hands on experience managing campaigns in Amazon advertising platforms
  • Experience leading or managing external agencies
  • Strong understanding of keyword strategy, full funnel retail media, budget allocation, and new customer acquisition metrics
  • Experience working cross functionally with brand, sales, and finance teams
  • Strong commercial acumen and the ability to connect media decisions to business outcomes
  • Experience building strategy presentations for senior leadership

Nice to have:

  • Experience in consumer packaged goods or consumer goods industries
  • Experience with Amazon Vendor Central
  • Familiarity with bid management tools such as Pacvue or Skai
  • Experience with performance analytics tools such as Stackline or Circana
What we offer:
  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • Eligible to participate in benefits plan
  • Health insurance (including prescription drug, dental, and vision coverage)
  • Retirement savings benefits
  • Life insurance and disability benefits
  • Parental leave
  • Sick leave
  • Paid vacation and holidays
  • Access to numerous voluntary benefits

Additional Information:

Job Posted:
March 25, 2026

Employment Type:
Fulltime
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