Senior Manager, AI & Digital Product Manager, CVS Health

CVS Health

Location:
United States, Work at Home

Category:
IT - Software Development

Contract Type:
Employment contract

Salary:

130295.00 - 260590.00 USD / Year

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Job Description:

CVS Health is seeking a Senior Manager, AI & Digital Product Manager to drive the strategy and execution of next-generation discovery and personalization experiences within the Aetna Digital team. This role is central to helping millions of members easily navigate their healthcare journey by embedding the customer voice throughout the product lifecycle, championing AI-driven personalization, and delivering data-informed innovations that simplify decisions and inspire trust.

Job Responsibility:

Use qualitative research, analytics, and experimentation to surface unmet user needs and friction points
Champion human-centered design, embedding the customer voice across ideation, development, and iteration
Serve as a thought leader on personalization, AI, and digital health trends
Define and own the personalization approach for key digital entry points
Manage and track discovery KPIs (e.g., CTR, engagement depth, session duration) to guide optimization and innovation
Translate ambiguous challenges into structured experiments and clear, data-driven hypotheses
Partner with design and engineering to validate product direction through rapid prototyping and learning
Analyze behavioral data, A/B test results, and user feedback to inform product priorities
Write concise PRDs, requirements, and user stories to guide design and engineering teams
Manage technical trade-offs, product risks, and delivery timelines to ensure successful releases
Proactively identify product, market, and technical risks with mitigation strategies

Requirements:

5+ years of experience as a product manager delivering consumer-facing digital products
3+ years leveraging qualitative research, analytics, and experimentation to shape product strategy
3+ years of experience translating ambiguous problems into structured hypotheses, experiments, and roadmap decisions
2+ years of experience building or managing AI-related products (e.g. personalization, recommendations systems, NLP, predictive analytics)
Proven track record of using data (behavioral, A/B testing, feedback loops) to drive prioritization and iteration
Hands-on experience writing PRDs, user stories, and partnering with design and engineering for execution
Strong cross-functional leadership skills, able to align diverse stakeholders and drive consensus
Bachelor's degree from an accredited institution or equivalent work experience required

Nice to have:

Experience in healthcare, wellness, or other regulated industries
Familiarity with scaled Agile frameworks (e.g., SAFe) and Agile delivery practices
Strong knowledge of consumer behavior principles, engagement drivers, and personalization best practices
Familiarity with tools such as Adobe Analytics, Figma, CMS platforms, and experimentation frameworks
Exceptional communication skills, with the ability to synthesize insights and influence at multiple levels

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost wellness screenings
Tobacco cessation and weight management programs
Confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
September 30, 2025

Expiration:
October 24, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Senior Manager, AI & Digital Product Manager