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Senior Manager, Affinity Marketing

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Therma-Tru

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Location:
United States , Deerfield ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

105000.00 - 165000.00 USD / Year
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Job Description:

As the Senior Manager, Affinity Marketing, you will lead the strategic development and execution of partner marketing initiatives for Flo, our smart water security brand. In this highly collaborative role, you’ll work closely with affinity partners to create and implement marketing strategies that effectively reach their customer bases driving brand awareness, adoption, and measurable sales outcomes. You’ll play a central role in aligning internal cross-functional teams, including Brand, Digital, and Sales, to deliver scalable and results-oriented programs.

Job Responsibility:

  • Develop and execute partner marketing strategies that enable affinity partners to effectively market the Flo by Moen product to their customers or members
  • Collaborate with Affinity Account leads to align marketing tactics with sales goals and partner objectives
  • Lead integrated marketing efforts across Moen and partner teams (Brand, IT, eCommerce, Digital) to meet quarterly revenue targets
  • Manage, measure, and optimize partner-driven customer acquisition initiatives, using insights to improve ROI and influence decision-making
  • Co-develop PR and earned media strategies with the Moen Brand team to generate consumer interest and drive measurable partner sales
  • Serve as the key marketing and PR contact for a diverse set of affinity partners, ensuring alignment on go-to-market strategies and shared goals
  • Apply business and financial acumen to make strategic recommendations that support revenue and margin growth
  • Oversee the marketing budget for Flo Insurance and Affinity Sales, ensuring spend efficiency and accountability
  • Lead and support direct reports in managing event/tradeshow strategies and achieving key performance targets
  • Act as a trusted advisor and consultant to partners, offering guidance that drives adoption, engagement, and long-term growth
  • Stay ahead of market and industry trends through field travel, competitive analysis, and collaboration with Sales, Segment, and Category Management teams

Requirements:

  • Bachelor’s degree in Marketing, Business, or related field
  • 7+ years of marketing experience, including digital marketing, preferably with experience marketing products or services through partners
  • 2+ years of team leadership experience with the ability to mentor and develop talent
  • Demonstrated success in influencing partners and co-marketing efforts to reach end consumers
  • Knowledge of multi-channel marketing tactics such as email, paid media, social media, webinars, and more
  • Strong collaborative skills and the ability to build trust across internal and external stakeholders
  • Excellent analytical, organizational, and problem-solving capabilities with a financial mindset
  • Clear and effective communication skills across all levels of the organization
  • Proficient in Microsoft Office Suite
  • Willingness and ability to travel approximately 25%

Nice to have:

  • MBA or advanced degree
  • Prior experience in the insurance or affinity marketing space
  • Experience managing marketing budgets and developing partner marketing programs
  • Familiarity with digital marketing platforms and analytics tools
What we offer:
  • Annual bonus plan based on company and individual performance, or a role-based sales incentive plan
  • Robust health plans
  • Market-leading 401(k) program with a company contribution
  • Product discounts
  • Flexible time off benefits
  • Adoption benefits
  • ERGs (Employee Resource Groups)

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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