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Senior Manager Activation Sports Marketing Europe

Germany, Herzogenaurach · Job Posted March 21, 2026

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Job Description

Provide strategic direction for activating the full Sports Marketing portfolio across Europe. Oversee operational execution of athlete, player, club, and federation activations. Manage and evaluate all Sports Marketing processes and contractual obligations. Serve as the key interface between Global Sports Marketing and local European teams. Supervise all contracted partners across football, handball, basketball, and track & field. Steer boot rollouts and ambassador card management across relevant disciplines. Own and control the European Sports Marketing budget to ensure efficient spend. Collaborate with cluster and area managers to optimize commercial and marketing deals. Align long‑term Sports Marketing investments with global and cluster strategic priorities. Partner with Merchandising to link investments with product and business needs. Strengthen collaboration with Marketing teams to maximize return from club and partner deals. Ensure all regional activations are impactful, consistent, and aligned with brand strategy.

Job Responsibility

  • Provide strategic direction for activating the full Sports Marketing portfolio across Europe
  • Oversee operational execution of athlete, player, club, and federation activations
  • Manage and evaluate all Sports Marketing processes and contractual obligations
  • Serve as the key interface between Global Sports Marketing and local European teams
  • Supervise all contracted partners across football, handball, basketball, and track & field
  • Steer boot rollouts and ambassador card management across relevant disciplines
  • Own and control the European Sports Marketing budget to ensure efficient spend
  • Collaborate with cluster and area managers to optimize commercial and marketing deals
  • Align long‑term Sports Marketing investments with global and cluster strategic priorities
  • Partner with Merchandising to link investments with product and business needs
  • Strengthen collaboration with Marketing teams to maximize return from club and partner deals
  • Ensure all regional activations are impactful, consistent, and aligned with brand strategy

Requirements

  • Demonstrate strong strategic and analytical competence to align the European Sports Marketing portfolio with global direction and long‑term business priorities
  • Show impactful leadership and coordination skills to manage partnerships with athletes, clubs, federations, and regional Sports Marketing teams across Europe
  • Apply advanced project and process management capabilities to oversee activation rollouts, contractual obligations, and operational workflows across multiple clusters
  • Brings solid commercial and financial acumen to govern Sports Marketing budgets and optimize investments across disciplines
  • Uses strong communication and relationship‑building competencies to ensure consistency, alignment, and high‑quality activation delivery region‑wide
  • Shows a performance‑driven mindset with the ability to evaluate partner value, assess activation effectiveness, and steer continuous improvement

What we offer

  • Equality for all is one of the core principles at PUMA
  • Every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity
  • Creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically
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