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Senior Manager, Account Based Marketing

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OneTrust

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Location:
United States , Atlanta

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Category:
-

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Contract Type:
Not provided

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Salary:

139050.00 - 208575.00 USD / Year
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Job Description:

We’re looking for a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end-to-end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross-functional teams to prioritize and execute programs. This role is ideal for a data-driven marketer who is passionate about delivering targeted, high-impact experiences to enterprise accounts.

Job Responsibility:

  • Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
  • Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
  • Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
  • Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
  • Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
  • Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
  • Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
  • Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
  • Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
  • Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce

Requirements:

  • 8–10+ years of SaaS marketing experience
  • at least 5 years in ABM roles
  • proven success building and scaling ABM programs with measurable pipeline impact
  • strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
  • experience presenting to executive stakeholders and translating complex data into actionable insights
  • adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
  • strategic thinker with a hands-on approach and a bias for action
  • thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously
What we offer:
  • comprehensive healthcare coverage
  • flexible PTO
  • equity RSUs
  • annual performance bonus opportunities
  • retirement account support
  • 14+ weeks of paid parental leave
  • career development opportunities
  • company-paid privacy certification exam fees

Additional Information:

Job Posted:
January 10, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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