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Senior Manager- Paid Media

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Adtalem Global Education

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Location:
United States, Chicago

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Category:
-

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Contract Type:
Not provided

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Salary:

80336.75 - 140851.54 USD / Year

Job Description:

The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Job Responsibility:

  • Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals
  • Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring
  • Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance
  • Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes
  • Partner with creative and web teams to ensure alignment between media placements and messaging
  • Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing
  • Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment
  • Serve as a point of contact for agency partners on campaign execution and reporting
  • Assist in preparing presentations and performance summaries for leadership and cross-functional teams
  • Contribute to the development of media briefs and creative asset planning
  • Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution
  • Create and review monthly and annual budgets
  • Completes other duties as assigned

Requirements:

  • Bachelor's Degree preferably in marketing a related field
  • Master's Degree MBA Preferred
  • Eight (8) years at an agency or brand directly responsible for the execution of paid media
  • Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth
  • Strong analytical skills with experiecne in campagin performance reporting and optimization
  • Familiarity with MMM, incrementality, and brand measurement to optimize media
  • Ability to manage multiple priorities in a fast-paced regulated environment
  • Strong communication and collaboration skills across cross-functional teams
  • Excellent project management and organizational skills
  • Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools
What we offer:
  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Adtalem’s Flexible Time Off (FTO) Policy
  • 12 Paid Holidays
  • eligibility to participate in an annual incentive program

Additional Information:

Job Posted:
December 15, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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