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The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.
Job Responsibility:
Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals
Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring
Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance
Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes
Partner with creative and web teams to ensure alignment between media placements and messaging
Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing
Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment
Serve as a point of contact for agency partners on campaign execution and reporting
Assist in preparing presentations and performance summaries for leadership and cross-functional teams
Contribute to the development of media briefs and creative asset planning
Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution
Create and review monthly and annual budgets
Completes other duties as assigned
Requirements:
Bachelor's Degree preferably in marketing a related field
Master's Degree MBA Preferred
Eight (8) years at an agency or brand directly responsible for the execution of paid media
Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth
Strong analytical skills with experiecne in campagin performance reporting and optimization
Familiarity with MMM, incrementality, and brand measurement to optimize media
Ability to manage multiple priorities in a fast-paced regulated environment
Strong communication and collaboration skills across cross-functional teams
Excellent project management and organizational skills
Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools
What we offer:
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
eligibility to participate in an annual incentive program
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