Senior Manager - Marketing Analytics & Performance Reporting, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We’re seeking a data-driven, commercially astute Senior Manager to help develop and lead our Marketing Analytics & Performance Reporting capability. This role sits within the Global CIB Marketing team and specifically in the CIB Digital Marketing Team, helping to deliver the digital marketing strategy for CIB globally. It is pivotal in helping marketing teams and the business, transform data into actionable insights that drive strategic marketing decisions, optimize customer engagement, and influence business outcomes.

Job Responsibility:

Lead the development of the end-to-end marketing analytics roadmap, aligning with business goals and campaign strategies
Translate complex commercial challenges into analytical frameworks and data-driven solutions
Present insights and recommendations to senior stakeholders with clarity and influence
Lead and collaborate with onshore and offshore analytics capability and build relationships with other analytics teams across the organisation
Work closely with the Business Marketing and Clients & Sector teams to develop and refine marketing customer segmentation strategies using behavioural, demographic, and transactional data
Build and maintain propensity models to predict customer actions and optimize targeting
Lead multi-touch attribution modelling to evaluate marketing channel effectiveness
Support the Marketing Planning & Performance team in developing and delivery a reporting and performance framework that articulates the impact and performance of marketing activity
Design and deliver performance dashboards and reporting frameworks across campaigns and channels
Partner with Planning & Performance, finance and commercial teams to align marketing KPIs with business impact
Write and maintain robust, scalable code (SQL, Python, R, or similar) to extract, transform, and analyse data
Champion best practices in data governance, reproducibility, and automation
Collaborate with data engineering and BI teams to ensure data infrastructure supports analytical needs.

Requirements:

Extensive years Proven experience in marketing analytics, ideally in a fast-paced, data-rich environment
Experience of Marketing Performance models and reporting
Strong coding skills in SQL and at least one statistical language (Python, R)
Deep understanding of customer segmentation, predictive modelling, and attribution techniques
Exceptional communication and storytelling skills—able to influence non-technical stakeholders
Commercial acumen with a track record of translating analytics into business impact
Experience with visualization tools (e.g., Power BI, Tableau, Looker)
Familiarity with cloud data platforms (e.g., Snowflake, BigQuery) is a plus
Leadership experience—mentoring analysts and managing cross-functional projects.

What we offer:

Flexible working
Opportunities to grow within an inclusive and diverse environment
Continuous professional development.

Additional Information:

Job Posted:
September 27, 2025

Expiration:
October 12, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Manager - Marketing Analytics & Performance Reporting

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Employment contract