Senior Loyalty Communications Strategist

• Drive integrated communication strategies from initial concept through launch, measurement, and continuous improvement
• Build campaign briefs, define messaging direction, and collaborate with creative and content partners to produce effective customer-facing materials
• Coordinate schedules, approvals, and deliverables across internal teams and external contributors to keep initiatives moving on time
• Launch and manage email and related lifecycle campaigns using marketing automation and campaign management platforms
• Review campaign outcomes, interpret performance data, and present practical recommendations to strengthen future results
• Partner with merchandising, marketing, and other cross-functional stakeholders to ensure campaigns reflect shared business priorities
• Maintain compliance with brand standards and applicable regulations for age-restricted and retail-related communications
• Oversee multiple active projects at once while preserving strong organization, attention to detail, and execution quality
• Support collaboration with global partners, including participation in early morning meetings when needed

• At least 5 years of experience in marketing strategy, lifecycle marketing, campaign management, or a closely related field
• Demonstrated success leading multi-channel marketing initiatives from planning through deployment and analysis
• Strong project management capabilities with experience aligning numerous stakeholders and managing competing priorities
• Excellent written and verbal communication skills, including the ability to shape messaging and guide copy development
• Ability to evaluate campaign metrics and turn findings into actionable business and marketing recommendations
• Experience working in collaborative, cross-functional environments with fast-paced timelines
• Proficiency with tools such as Adobe Workfront, Adobe Campaigns or Adobe Journey Optimizer, Microsoft PowerPoint, Outlook, and Teams
• Familiarity with copywriting, email communications, Power BI, Canva, or Figma is advantageous

Familiarity with copywriting, email communications, Power BI, Canva, or Figma

• Medical insurance
• Vision insurance
• Dental insurance
• Life and disability insurance
• 401(k) plan