Senior Lifecycle Strategist

The main focus of this role is to strategize, write copy, manage accounts, and handle deployment to increase customer lifetime value for our client’s email and SMS campaigns. You’ll strategize, plan, outline, manage design, build, and launch campaigns and automation flows. You will keep a close eye on click-through rates, sales, and conduct frequent A/B testing to gather data across subject lines and different offers. The core focus of the role will be to fully manage and scale email and SMS accounts, with a focus on customer retention and lifetime value. Our number one focus is to drive growth and ROI for our clients. You will be expected to manage needs internally while providing insight and roadmaps for clients on where and how to scale and improve. You will use your experience to make decisions and make choices of risks worth testing in order to drive growth. You will be in charge of driving constant team and client communication to make sure that the account has a sense of urgency to grow revenue and retain newly acquired customers through building personalized relationships. You will be working cross-functionally with the project team including Paid Social, Paid Search, CRO, and Creative/Design. You will directly collaborate with your team and the account manager to plan cohesive marketing strategies that spark growth for our clients. In order to be effective in this setting, we are looking for someone that is data-driven and has a track record of being able to identify, develop, segment, execute and optimize retention marketing campaigns. You will adapt and evolve to the needs of your clients by creating and executing strategies that help grow LTV and profitability for their business.